Create Clickable Call To Actions In Youtube Videos

by February 13, 2013
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Youtube, as we all know, is mean and petty by not allowing us to include clickable links within a video. Sure, sure, it gives us the ability to add a clickable link in the description below the video, but you and I both know how much more effective a nice call to action is right […]

Copywriting Outline | A Quick And Easy Guide To Better Copy

by September 27, 2012
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Copywriting is one of the most important elements of your marketing.  Without strong text that compels people to take action, you are sunk. Not everyone has formal training in how to write sizzling copy that sells and not everyone can afford to hire a professional to produce the sizzle they need. This outline is designed […]

Website Conversion – Forget About the Obvious

by June 16, 2011

Is your website doing what it’s supposed to be doing? Is it bringing in visitors that stick around, read and convert? If it isn’t, we ask you to consider the points in this article. They’re big points, even though they may seem like little, nit-picky, OCD things. They matter.
Oh, wait… before you continue reading, you have to pretend you’re dumb – because, guaranteed, you’ll one day get a comment about your site (if you’re providing surveys, or otherwise testing, that is) and think, “Well, that’s dumb. It’s obvious that XYZ means…”

Landing Page Strategy and SEO Tools

by August 13, 2008

SEO tools, such as landing pages, are excellent for search engine marketing. Most websites have general pages such as Home, About Us, Services, etc, but they also might have one page for each service the company performs, and dozens of helpful articles for visitors. The general Internet user will quickly tire of searching through the […]