Brain Dump

by November 15, 2012
brain dump

Do you have a process for writing your content?  Mine is pretty simple, I just sit down and let it flow. When I am done, I edit, see where I need to trim things and where I need to bulk things up and lastly I think about aesthetics (adding formatting and images).  But every once […]

Online Marketing 101: In the Beginning, There Was Google

by May 24, 2012
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Buried in online marketing day in, day out, we often forget that there are *gasp* people who don’t know search, marketing, or the intricacies of content development. We know, we know; it’s hard to believe, isn’t it? Well, we’re still getting comments from people who are just stepping on the marketing path. Although the questions […]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

by April 30, 2012
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You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few things and add in a few more tidbits of information. Next thing you know, hours […]

Dominating with Content and the Fight to the Top

by February 27, 2012

Content developers R’ Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients’ competitors. We call it content domination, and it works a little something like this…

The Personable Business: Creating your Story with Social Content

by February 23, 2012

When social first started, it was just a place to socialize online. Then businesses with one-track, money-oriented minds began to see an easy opening into consumers’ thoughts. Says the marketer to the CEO, “Suppose we can use this whole social thing? What if we could ‘befriend’ our customers? This is a direct line to them: a place where we’d have no problem creating brand advocates and cheerleaders!” Nod, nod, goes the CEO…

12 Steps to Creating a Business Blog

by November 17, 2011

We’re buried in the Internet day in and day out. Being surrounded by the very things we talk about, it’s hard to remember sometimes that some people don’t have so much as the basics. Today, we’re going to walk you through one of the foundations of traffic building – a company blog. From the concept to the reality, here’s a step-by-step process to creating a company blog for traffic generation.

Blogging Lessons Learned: My 7 Links

by September 8, 2011

Bonnie, NapoliUnplugged.com’s owner/operator and bloggess extraordinaire of all things Naples, Italy, recently nominated the Level343 Article Archive to join in a project. The project, started by TripBase, is called “My 7 Links”. It’s an interesting idea; according to the goal posted on the rules page, the aim of My 7 Links is: “To unite bloggers (from all sectors) in a joint endeavor to share lessons learned and create a bank of long but not forgotten blog posts that deserve to see the light of day again.” What a fantastic idea, and a great endeavor. Not to mention the fact that it gives us a chance to blog about and share some of our posts from the past…

Reader Q&A – Are PDFs on My Site a Good Thing or a Bad Thing?

by July 11, 2011

PDFs - The Beauty of ConvenienceI’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…

The 4 Layers of Online Brand Marketing

by May 5, 2011

It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”

Writing For Your Website Visitors

by April 14, 2011

This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!