April 7, 2011
Your web presence is up and running smoothly, the visitors are swarming, and even buying your products or services. The next step is to start a related blog. Your blog might be a place for your customers to ask questions, to talk to other customers, or to find more detailed information about your company, services and products. Whatever the purpose and intended goal for your blog, there are a few generally accepted rules, which apply to all company or business blogs, that will keep visitors coming back.
January 20, 2011
The line between reaching the search engines and reaching visitors is incredibly thin. Trying to reach search engines with SEO can alienate both, while trying to reach just the visitors can leave your site unseen in the SERPs. What’s a webmaster to do? How does it all come together for a strong return on investment?
Is Your Blog’s Comment System Inviting or Pushing Away?
October 13, 2011