The Psychology of Content

by December 1, 2010

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning… They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).

Using Web Analytics

by September 13, 2010
magic numbers

So you have all this data sitting in front of you. Are you confused as to how it falls together? Are you looking for the magic numbers to turn your site into the Holy Grail of conversions? You aren’t the only one. Web analytics aren’t just numbers, however. They can help you identify trends in [...]

Google’s Shot of Espresso, Caffeine: SEO Response

by July 13, 2010
Thumbnail image for Google’s Shot of Espresso, Caffeine: SEO Response

At the beginning of June 2010, Google initiated the Caffeine update: a complete search engine restructuring. Google Caffeine indexes content at a faster rate. i.e. every day, globally. Since the Google update, many sites have noticed a moderate to severe drop of traffic. In the past, the updates of Google’s search engine could take weeks [...]

Next Entries →