Buyer Psychology and the Effects of Influence

by March 26, 2012
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Last Thursday we posted the article “How Do You Convert Readers to Buyers?” and discussed a few options to do just that. At the end of the article, I made a promise to you that we’d dive deeper into the subject of buyer psychology and the behaviors that make people click. One thing about me, […]

Online Marketing: Are YOU Practicing Converting Conversation?

by June 23, 2011

The problem with the word “conversion” is many assume it means “clicking on the call to action (CTA) and following through with the sale”. In other words, it’s assumed that there’s only one point of conversion. There isn’t; there’s many. With that said, let’s get to the good stuff…

Testing Landing Pages with clicks to your website

by September 20, 2008

Landing pages are the pages your customers will arrive at when they select links that offer clicks to your website. The customers who do this are coming to your website because they’re interested in what you’re offering in a particular advertisement.  Once your customer clicks to your website’s landing page, you want them to stay […]