http://level343.com/article_archive Level343 SEO Article Archive Fri, 10 Feb 2012 18:54:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/ http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/#comments Thu, 27 Aug 2009 12:02:17 +0000 Gabriella http://level343.com/article_archive/?p=1280 Every so often, under the guise of “keeping things fresh,” companies decide to commit marketing suicide by switching brands. When examining the reality of why companies want to change their brand, it results in one of three answers: not modern or sophisticated enough to draw the right audience, not representative of the products or services offered, or not recognizable enough in the marketplace.]]> http://level343.com/article_archive/2009/08/27/dynamic-branding-what%e2%80%99s-in-a-name/feed/ 7