Building Authority in 2013

by January 25, 2013
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There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not only are links from Facebook and Twitter applied in rankings, but that they had started […]

Measuring Engagement and KPIs | Performance-Driven Marketing

by July 19, 2012
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Today, we’re diving into part 3 of our metric measurement info morsels, the Measuring Metrics series. It all began with a guest post we wrote¬†Measuring Metrics for Success for SearchNewsCentral. When the team got together to brainstorm for the next bit of blogs, we realized that a lot more could be said about metrics, business […]