Uh Oh! Brain Dump Time!

by January 2, 2014
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It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat eclectic mix of tips. Facebook: We all know images work well on Facebook, in fact posts with images generate […]

Advertising on Facebook

by November 28, 2013
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Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different ads to see the response.  On Facebook, you are able to actually target your audience […]

Social Media Tips

by August 22, 2013
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When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way to ensure you don’t miss out on anything. Take some time to map out all […]

Banish The Boring: 12 Tips For Fan Pages

by July 22, 2013
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If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up! It can be hard to be objective when reviewing your own page but it’s important that you review your page with a critical eye and determine how you can improve the page […]

Facebook #hashtags

by July 4, 2013
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Facebook started rolling out hashtags last week and will continue to roll it out for more users in the coming weeks.  Many users were already used hashtags but they were not clickable (searchable) before. So what are hashtags?   A hashtag is a word or acronym used within a post, designed to signify the topic of […]

3 Recent Facebook Updates Brands and Businesses Must Know About

by April 24, 2013
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It seems like every time I turn around this year, Facebook is announcing another new feature. First it was Graph Search in January. Then in March, Facebook began announcing three features that directly impact brand and business pages: a News Feed redesign, threaded Facebook Page comments and partner categories for the Facebook advertising platform. News […]

Facebook’s EdgeRank

by March 25, 2013
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What is EdgeRank and why does it matter?  I’ll tell you, but first let me set the stage. Most businesses are using Facebook, you’ll notice online that restaurants and movies and even some large brands are driving people to their Facebook page and not their URL. Facebook works as a lead generation source.  If you […]

The Right to Demand Your Social Passwords?

by March 8, 2012

Early in the morning on March 6, 2012, the news poured into the online world from MSNBC.com’s Red Tape section. Government agencies and colleges demand applicants’ Facebook passwords, the headline reads. It seems that SOPA and PIPA aren’t enough; it seems the social arena is one area the government, colleges and employers just can’t leave alone.

Facebook Timeline – Pros and Cons for the Personal Professional

by January 5, 2012
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Have you noticed how social networks are becoming more about building memories? You make friends, share events, get congratulated for happy events and condolences for sad ones. You can share pictures, videos… in fact, social accounts are like the digital scrapbooks of our lives (for individual accounts) and businesses (for corporate accounts). Now, I’m immersed […]

Internet Marketing from the Non-Marketer’s Point of View

by September 1, 2011

There’s a notable difference between the outlook of those in the internet marketing industry and those who aren’t. This difference became very noticeable to us when Google Plus came out. It seemed that everyone was talking about Google’s new social platform. G+ news, opinions and how-to’s were everywhere.