Information Architecture – Content Layout is Everything

by December 28, 2010

What is Information Architecture, or IA, and why is it important? Who does it? Who should? If these questions have been buzzing around in your head, getting in the way of daily thought, this article is just the thing for you. On the other hand, if you’re only interested in creating a user-friendly, converting, professional, etc. site, read on, oh grasshopper.