Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World)
If you’ve ever dreamed of being a spy like James Bond, Jack Ryan or Tom Bishop, the intriguing world of competitive intelligence is your chance. Okay, so it doesn’t include cool cars and you don’t get to use lines like “shaken, not stirred”, but you do get to be a spy-ish.
In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.
You’re setting up your website. You already know you’re going to pay a professional SEO specialist to perform the complete kit-n-SEO-kaboodle, you just haven’t hired anybody yet. Now, you’re pretty sure you read something about domains being important for the process, but how important is it? … and what’s a domain?
We’ve all been there. You have this sweet SEO campaign planned out to the nth degree. You’ve put it into motion. You’re sure it’s going to: Increase your traffic; Boost your ranking; Boost your ROI (Return on Investment). Problem: After three months, your ROI is still a sinking ship. Your ranking seems to have a severe lack of motivation; it hasn’t even tried to move. Worse yet, your visitors have the attention spans of guppies, staying only long enough for the site to load – if you have visitors at all.
Writing SEO (Search Engine Optimization) articles is the exciting mixture of developing keyword strategies that will generate a response from various search engines. SEO articles merge those keywords into unique copy writing material that engages and holds the reader. SEO copy writing creates articles that reach the marketplace in two ways. The first is by anticipating the search terms utilized by the readership. The second is by employing those search keywords to establish links from the reader to the destination site through the search engine.
