Personalize Your Marketing with Behavioral Targeting

by August 12, 2013
Thumbnail image for Personalize Your Marketing with Behavioral Targeting

Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether those people started as newspaper readers or catalog gawkers, they ended up as customers. Over […]

Internet Marketing for Brick and Mortar Businesses

by November 10, 2011

While performing some much needed inspiration reconnaissance, we came across the title of this article as a search term in our analytics. What an interesting thought – the idea that a business owner might want internet marketing without a website. How odd, and yet, how enticing an idea to explore!

4 Reasons Your Content Marketing Strategy Sucks

by May 26, 2011

So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!

SEM/SEO/PPC

by December 22, 2008

These three acronyms, SEM, SEO and PPC can make all the difference to the staying power of your online business.  They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business. These three little tools should be combined together if you’d like to raise […]