Social Media Measuring: The 4 Key Elements

by May 19, 2011

Hootsuite analytics anyone? A sequel to Monitoring Your Daily Social Media Efforts, Social Media Measuring: The 4 Key Elements will take you through the ins and outs of Hootsuite analytics for Twitter and Facebook. Learn how to measure your approach, no matter what type of social media campaign you’re running.

Competitive Intelligence: Getting the Skinny on Your Competition

by May 9, 2011

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World)
If you’ve ever dreamed of being a spy like James Bond, Jack Ryan or Tom Bishop, the intriguing world of competitive intelligence is your chance. Okay, so it doesn’t include cool cars and you don’t get to use lines like “shaken, not stirred”, but you do get to be a spy-ish.

5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns

by April 25, 2011

Waste of timeLife is funny, isn’t it? You jump into blogging and worry about organic optimization because ABC SEO specialist said, “if you build it, they will come.” Ah, the undefined they. Well, in this case it’s they, as in, the search engines, the visitors, the conversions.