Competitive Intelligence: Getting the Skinny on Your Competition

by May 9, 2011

Competitive Intelligence Advantage: How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World)
If you’ve ever dreamed of being a spy like James Bond, Jack Ryan or Tom Bishop, the intriguing world of competitive intelligence is your chance. Okay, so it doesn’t include cool cars and you don’t get to use lines like “shaken, not stirred”, but you do get to be a spy-ish.

5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns

by April 25, 2011

Waste of timeLife is funny, isn’t it? You jump into blogging and worry about organic optimization because ABC SEO specialist said, “if you build it, they will come.” Ah, the undefined they. Well, in this case it’s they, as in, the search engines, the visitors, the conversions.

Monitoring Your Daily Social Media Efforts: A Video Blog

by April 21, 2011

In the past, we’ve often recommended videos as a method of content development. “Universal search,” we’ve said, “isn’t something you can ignore.” If you have the resources to reach vertical searches like images and videos, why… Well, our philosophy isn’t “less is more”; our philosophy is “more is more”.