October 18, 2010
On page SEO is that stuff you do to your website. It’s the meta tags, the image alt tags, the content headers. It’s the careful thought put into content, keyword placement, how you write your anchor links and what words you use. On page SEO is necessary for several things, including SERP ranking and visitors seeing your page as relevant to their search (see, it’s not all about the SEs).
September 20, 2010
Every time Google gets a wild hair and decides to change something about their search engine, it’s like a green flag for negative posts about SEO. The laughs just roll in: SEO is dead, SEO is cheating, How I got screwed by SEO… As an SEO, I can honestly say it irks me, to put it mildly. Not because these posts down an industry I’m proud to be a part of – I have a thicker skin than that –, but because of all the hours we have to put in… again.