You’ve read all the SEO blogs out there, including this one. You’ve tried, tested, tweaked and torque your site and search marketing efforts to the best possible calibrations. You’re confident that your site is as tight as it can be, and your marketing efforts will soon pay off. But… It’s hard for a business owner [...]
Local SEO often brings a big ”X marks the spot” picture to mind. People see that X and say, “Yep, that’s my local area.” After all, your location is where you are, right? If you’re reading and nodding, you aren’t alone. You can bet others are doing the same thing. -And, if this is true, you have to wonder, “What will local SEO do for me?” Well, to be blunt… it can do a lot. 
I’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…
It used to be you only had one search to target – the main search page. If you wanted to rank for a specific term, you could only rank on the regular SERPs. Now, you have plenty of places on the search engines you can target. Images, blogs, discussions, real time search, Places and videos are just a few places outside of the normal SERPs. You don’t just grab the traditional SERPs anymore; now you grab hold of any search you possibly can. However, having said that, keep these things in mind:
On page SEO is that stuff you do to your website. It’s the meta tags, the image alt tags, the content headers. It’s the careful thought put into content, keyword placement, how you write your anchor links and what words you use. On page SEO is necessary for several things, including SERP ranking and visitors seeing your page as relevant to their search (see, it’s not all about the SEs).
