by Gabriella December 22, 2008These three acronyms, SEM, SEO and PPC can make all the difference to the staying power of your online business. They stand for Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click (PPC) and are the true backbone of online business. These three little tools should be combined together if you’d like to raise [...]
by Gabriella May 30, 2008Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it’s not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once [...]