Happy New Year! To kick things off right, I want to talk about the foundation of your site. The structure and organization of your site is so important and it doesn’t get as much attention as things like copywriting and link building (don’t get me wrong, those are crucial, I just think we need to [...]
When you first hear about SEO, you hear about a bunch of things, right? It all comes falling down on you at once: on page, content creation, link building, meta data…. No matter who’s writing about what, almost every article gives the impression that this SEO step (whatever that step is) is crucial to a campaign and must be done.
The line between reaching the search engines and reaching visitors is incredibly thin. Trying to reach search engines with SEO can alienate both, while trying to reach just the visitors can leave your site unseen in the SERPs. What’s a webmaster to do? How does it all come together for a strong return on investment?
In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.
