Effective Keyword List

by September 23, 2013
Thumbnail image for Effective Keyword List

It’s no surprise that searching online has become second nature for most people on the planet. Whether you’re looking for your personal needs like shopping or looking for a business/service. You no longer have to pick up the yellow pages or a phone book in order to find what you want. Back in the late […]

Site Structure: Don’t Neglect It

by January 11, 2013
Thumbnail image for Site Structure: Don’t Neglect It

Happy New Year! To kick things off right, I want to talk about the foundation of your site.  The structure and organization of your site is so important and it doesn’t get as much attention as things like copywriting and link building (don’t get me wrong, those are crucial, I just think we need to […]

Does Anyone Even Know What a Healthy Link Profile is?

by November 23, 2012
Thumbnail image for Does Anyone Even Know What a Healthy Link Profile is?

Trying to describe what constitutes a healthy link profile can touch off some very lively discussions. Regardless, since we’re all entitled to our opinions, I’m going to lay out what I feel are some very “safe” guidelines. You can push the limits as much as you feel comfortable with. In reality, there are so many […]

Immediate SEO Priorities: Where Should a Company Start First?

by July 28, 2011

When you first hear about SEO, you hear about a bunch of things, right? It all comes falling down on you at once: on page, content creation, link building, meta data…. No matter who’s writing about what, almost every article gives the impression that this SEO step (whatever that step is) is crucial to a campaign and must be done.

ROI = SEO + Content + Relevance + Search Engines + Visitors

by January 20, 2011

The line between reaching the search engines and reaching visitors is incredibly thin. Trying to reach search engines with SEO can alienate both, while trying to reach just the visitors can leave your site unseen in the SERPs. What’s a webmaster to do? How does it all come together for a strong return on investment?

Semantics and Relevance: Even Keywords Need Support Sometimes

by November 29, 2010

In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.