Landing Page ROI 101: Are Your Landing Pages More Like Bouncing Betties?

by May 10, 2012
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You’ve spent thousands of dollars on professional landing pages: professional design; professional copy; professional images. The pages drip professionalism and you’ve watched more dollar signs float out of your wallet than a bird has feathers. According to that fast talking sales person, people should be throwing money at you by now. You feverishly check your […]

If You’re Going To Write About SEO, Get It Right

by May 16, 2011

That’s IT. I’ve had enough of online newspapers writing things about SEO. I really have. I happened to come across this article by The Globe and Mail. The Globe and Mail, ya’ll. I don’t have anything against The Globe and Mail, anymore than I have something against the New York Times and the Wall Street Journal (who’ve written about SEO lately). There’s nothing wrong with them, IF I want to read the news. However, when I read an article written by someone who isn’t in the SEO world – isn’t even on the outskirts of the SEO industry – well, it’s brings out the hillbilly hood in me. I have this insane urge to grab their faces, look deep in their eyes and say kindly, “shut the hell up”.

Writing For Your Website Visitors

by April 14, 2011

This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!

Search Engine Optimization Isn’t Part of the I.T. Department

by December 9, 2010

Shock, gasp and amaze… but many people seem to think “search engine optimization” is just another word for the I.T. department. Surprisingly enough, it’s not. It’s another way to say, “Get your website on the front page of the search engines”, which sounds nothing like “I.T. department”.

Four Steps to SEO

by August 5, 2008

To say you know how to write SEO vs.Writing SEO is another fish story. It’s amazing how many people and companies send you their clever copy boasting about getting you higher rankings on Google. Here is the truth, 2 things will get you ranked high on Google. Links and SEO copy, period. Basically the keywords […]

Why Do We Need SEO?

by August 5, 2008

A. Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right? Afraid it’s not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. […]

Search Engine Optimization Help

by August 5, 2008

There must be at over 1000 online business that say they can help you with your SEO copy. Not one company can do this overnight period! Google warns people of these Internet cowboys. In order to get SEO help you need to hire someone that is familiar with the process or keep coming back here […]