Search engines

ROI = SEO + Content + Relevance + Search Engines + Visitors

January 20, 2011

The line between reaching the search engines and reaching visitors is incredibly thin. Trying to reach search engines with SEO can alienate both, while trying to reach just the visitors can leave your site unseen in the SERPs. What’s a webmaster to do? How does it all come together for a strong return on investment?

Why Do Professional SEOs Push Google Analytics?

April 26, 2010

Before we get into our SEO services with a client, one of the first things we say is “Do you have analytics installed on your site?” We aren’t the only ones; in fact, some form of analytics is preferable for thousands of professional SEOs. Why? What’s with Google Analytics and other analytics programs? What can [...]

Is Your SEO Campaign Missing Something?

February 5, 2010

Uploading a useful and well-crafted article on the Net without search engine optimization is like getting ready for your Oscar debut and remaining hidden in the closet. Unless your clients come to your house, peek inside the closet to find you and spread the word, the chances of you being seen are slim. The same [...]

…And the Great Debate Continues: SEO Propaganda

November 7, 2008

SEO, in part, is theory, whether an SEO specialist will admit it or not. Matt Cutts, in an interview awhile back, commented that Google has so many algorithms out there, constantly being tested and redesigned, that they can’t possibly know what works and what doesn’t. Well, I’ll add “not exactly” to that. They know some, [...]

SEO copywriters

August 19, 2008

The future of search engine optimization is seriously in doubt today. Search engine administrators hate the practice, and usually rightfully so. The vast majority of search engine optimizers today are, in effect, trying to “trick” the engines for first place on search engine results pages, and that goes directly against what the search engines want. [...]