SEO Fast Food: I’ll Take #1 Ranking with That, but Hold the Fries

by June 13, 2011

Sometimes it seems like people think SEO is the fast food of online marketing…
Potential client pulls up to the order window. “Yeah, um, I’ll take first place ranking for that extremely competitive key term? But, uh, hold the long tail.”
The optimizer on the other end of the speaker starts calculating costs, time and manpower. “Of course – and you want that when?”
“Now, please.”

5 Tips to Learning SEO (and Not Getting Frustrated)

by July 22, 2010

For those of you more interested in SEO techniques, visit our SEO archive for a relevant article. For those that really want to dig into SEO, either to become an optimizer or build your own in-depth campaigns, stay put. I’ve dabbled in all aspects of website optimization, from SEO copywriting where I got my start, to understanding web analytics, which is where I’m headed. I’ve butted heads, stared for endless hours at statistics and read endless blogs/articles about every topic I could get my hands on.

What’s This On-Page Optimization Stuff?

by April 8, 2010

If you’ve been researching SEO, reading different articles about it and learning the “tricks of the trade”, you’ve probably run across the terms “on page” and “off page” optimization countless times. What you may not know is what the terms mean or how to do them. Here’s a little insight.