A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content. We know, because we recently practiced a little bit of the due diligence we preach so much about, and performed a content audit. Although it’s easy to say, “Things have changed a lot” or “SEO [...]
You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
If you look at business in terms of the Internet and long term, you have to realize the winner isn’t chosen by how much traffic they bring in, but by their return on investment (ROI). While you can buy traffic, steal traffic and cheat traffic with non-ethical techniques, the question is, does that traffic convert?
The battle is on, with Pay-Per-Click in one corner and SEO in the other. Internet marketing vs. 
