You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
2011 is here, and I know many of you have been trying to get your budgets, online presence and campaigns off the ground. I’d love to tell you it’s easy, but I’d be lying to you. Rather than pour a whole bunch of information out today, I decided I’d add to our list of Top SEO Women instead.
