I’m not sure what’s happened since 2012 started, but social networking use has exploded. I see it in Twitter, Facebook, Tumblr, Scoop.it and, yes, Google+. I don’t care what the news media is saying; regardless of how much Google skew’s their numbers, I can tell you as a user of all the above platforms that [...]
Sometimes it seems like people think SEO is the fast food of online marketing…
Have you ever seen a site or blog that always seems to get tons of readers and traffic? Everything they touch turns to gold, doesn’t it? Did you ever wonder if they’ve SEO’d or not? Well, in the industry, it’s easy to see if someone’s been optimizing and how much they actually know vs. guessing. Usually, the answer is yes, they’ve optimized. However, the real question comes down to, how did they build up that traffic base? For most, it’s called “creating a sticky site”. People like the site, they like the info, and they want to pass it around.
You’re buried under paperwork, you barely have time for a snack lunch if that, and some salesperson comes along with a smile on their face to say, “You know you need SEO to make it in the online world, right?” They then add, “Since SEO is a long-term endeavor and takes a lot of time, your best bet is to hire someone.” Wow – what a sales gimmick.
