Who Are Your Real Competitors?

by January 8, 2009

As most SEO service providers know, your competitors are rarely the companies you think they are.  With businesses that aren’t Web based, the competition is easier to find; if you sell medical supplies other companies that sell them are your competitors.  It’s not so clear-cut with internet marketing, however. If you’re starting at the bottom [...]

SEO Controversies – Fact or Fiction

by December 29, 2008

In the world  of SEO writing, several important debates are taking place. These “controversies” range from topics as fundamental as the use of SEO to as specific as the changes that W3C is implementing to search engines such as Google, Yahoo and Excite. There are a lot of myths and misinformation surrounding these controversies, so [...]

Google Guidelines for SEO Services: Best Practices or Standardized Optimization?

by November 19, 2008

“Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.”  Google Guidelines, 2008 There’s been an argument for a long time between SEO services about whether there should be [...]

Say No! To SEO – Standards, That Is!

by November 13, 2008

“SEO standards” are a set of SEO best practices and risk ratings; the idea of having SEO standards is ludicrous and out-dated. Professional SEO services that try to follow these supposed standards are handing their business over to the competition.  If everyone follows these standards, there’d be no way for any clients to reach the [...]

Using SEO Tools to Improve Your Website

by October 27, 2008

SEO tools are a very important part of insuring that your website moves to the top of search engine rankings.  Thousands of websites on the internet utilize the exact same topics and therefore, it can be difficult for users to find your site over all of the others.  One of the most important aspects of [...]

Blogs, Articles, Press Releases and SEO

by October 23, 2008
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What do blogs, articles, press releases and search engine optimization all have in common? Your Internet business will die a lonely death without them. Blogs, articles and press releases are all part of any functional comprehensive search engine optimization program. SEO isn’t about using technical tricks in order to seem more relevant. Instead, SEO is [...]

SEO Writing for Beginners

by October 20, 2008

Before you can learn to write SEO copy, you have to learn to write. Sorry, there’s no way around that one. Good SEO writing isn’t all that different from, well, plain good writing. One of the most important things about both is the ability to be clear and on topic. When creating any piece of [...]

The Importance of SEO

by October 14, 2008

In the world of the Internet, you’ll find people who seriously overstate and seriously understate the importance of good SEO work.  Professional SEO consultants will try to convince you that you’ll die an ugly Internet death without their services, while search engine administrators will try and say that SEO is worthless, evil, and will get [...]

The 12 Steps of SEO

by October 5, 2008

Plenty of people don’t really get how to do search engine optimization. Even a lot of the professional SEO specialists out there are so caught up in their mathematical manipulations that they forget the basics.  There are twelve steps to doing solid, long lasting SEO, and they’re not all that hard. Step 1: Do a [...]

Low ROI, No ROI: Your Landing Page May Be Landing You in the Red

by September 23, 2008

You’ve spent hundreds, perhaps thousands of dollars on professional SEO services; they’ve redesigned your entire site. You now have several pages of great, informative SEO content and hundreds of links; you’re ranking on the SERP (search engine results page) at number three. Top o’ the world, ma!

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