Busted: Six SEO Myths and Why You Shouldn’t Believe Them

by September 12, 2013
Thumbnail image for Busted: Six SEO Myths and Why You Shouldn’t Believe Them

Search engine optimization is more of an art than a science, and because of that there are many people who say there’s no “wrong” way to go about SEO. That’s not entirely true, however. There are methods and approaches that have become outdated, been proven ineffective, or are just plain silly, but some SEO “experts” […]

Don’t Go Planning The Funeral Yet

by June 6, 2013
Thumbnail image for Don’t Go Planning The Funeral Yet

At least a few times a year someone pronounces SEO dead.  Each and every time, after I take a second to roll my eyes, I quickly set out to explain to all the confused site owners out there that SEO is not in fact dead and they can put their suits and little black dresses […]

Look out – it’s another Brain Dump!

by May 20, 2013
Thumbnail image for Look out – it’s another Brain Dump!

Time for another brain dump!  I have various random thoughts in mind and wanted to share them all with you.  Don’t spend any time looking for the connection – there isn’t one!  It’s just a bunch of stuff I thought you should know related to SEO and social media and growing your business online.  I’d […]

How to Select the Best SEO for your Project

by March 13, 2013
Thumbnail image for How to Select the Best SEO for your Project

There are many considerations to be taken into account, when selecting an SEO (search engine optimization) provider for your website. Much depends upon the particular areas in which attention is needed, which should mesh well with the areas of expertise of the SEO firm you eventually select. Every day, there is more to learn about […]

Top SEO Women of the Year Award – 2013

by January 14, 2013
Thumbnail image for Top SEO Women of the Year Award – 2013

Well, we hope everyone had a wonderful New Year’s! We’re looking at an amazing year ahead; 2013 will be spectacular in many ways – especially now that we know the world hasn’t ended. Now that all the celebrations are out of the way, it’s time to get back to work. It’s also time to start […]

Do This, Not That, When Faced With Sudden Google Ranking Drops

by December 19, 2012
Thumbnail image for Do This, Not That, When Faced With Sudden Google Ranking Drops

The first time it happens, your heart races as you stare in disbelief. Sure that something must be momentarily wrong with your computer, or your browser, you frantically open a different browser and search again. When the same result appears, it feels as though the world has shifted on its axis. You check stats and […]

Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

by October 1, 2012
Thumbnail image for Essential Tips To Dramatically Boost eCommerce Search Traffic and Conversions

eCommerce sites are notoriously under-optimized for search engine visibility. Most store owners are focused on running the business and don’t have the knowledge needed to rank well in search engines or to convert visits to sales. There are a few essential tips that can dramatically boost both your traffic and conversions. Implementing them may take […]

Farmers, Pandas, Penguins Oh My!

by June 28, 2012
Thumbnail image for Farmers, Pandas, Penguins Oh  My!

It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda.  What is Google doing to us and why? Along with the attack of these once adorable animals (honestly so tired of Panda pictures now!), comes the usual […]

How to Build Content for SEO Without Bombarding Readers

by March 15, 2012
Thumbnail image for How to Build Content for SEO Without Bombarding Readers

A long time ago, back in the dark ages of 2008, we wrote an article about building your SEO content. We know, because we recently practiced a little bit of the due diligence we preach so much about, and performed a content audit. Although it’s easy to say, “Things have changed a lot” or “SEO […]

Disturbing Trend with Big Business Points to the Failures of SEO

by February 2, 2012
Thumbnail image for Disturbing Trend with Big Business Points to the Failures of SEO

Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual practitioners were saying. So we’ll say it again. SEO is not the end all, be […]