http://level343.com/article_archive Level343 SEO Article Archive Fri, 10 Feb 2012 18:54:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://level343.com/article_archive/2012/02/02/disturbing-trend-with-big-business-points-to-the-failures-of-seo/ http://level343.com/article_archive/2012/02/02/disturbing-trend-with-big-business-points-to-the-failures-of-seo/#comments Thu, 02 Feb 2012 07:00:16 +0000 Level343 Team http://level343.com/article_archive/?p=5764 http://level343.com/article_archive/2012/02/02/disturbing-trend-with-big-business-points-to-the-failures-of-seo/feed/ 162 http://level343.com/article_archive/2012/01/12/end-of-the-beginning-seo-social-search-copywriting-et-all/ http://level343.com/article_archive/2012/01/12/end-of-the-beginning-seo-social-search-copywriting-et-all/#comments Thu, 12 Jan 2012 07:00:41 +0000 Level343 Team http://level343.com/article_archive/?p=5675 http://level343.com/article_archive/2012/01/12/end-of-the-beginning-seo-social-search-copywriting-et-all/feed/ 81 http://level343.com/article_archive/2012/01/02/level343s-2012-top-women-of-seo/ http://level343.com/article_archive/2012/01/02/level343s-2012-top-women-of-seo/#comments Mon, 02 Jan 2012 07:00:11 +0000 Level343 Team http://level343.com/article_archive/?p=5536 http://level343.com/article_archive/2012/01/02/level343s-2012-top-women-of-seo/feed/ 137 http://level343.com/article_archive/2011/11/21/become-an-seo-warrior-how-do-you-get-the-low-down-on-seo/ http://level343.com/article_archive/2011/11/21/become-an-seo-warrior-how-do-you-get-the-low-down-on-seo/#comments Mon, 21 Nov 2011 07:00:07 +0000 Level343 Team http://level343.com/article_archive/?p=5303 So, you’ve finally decided you want to learn all you can about SEO. Now what? Where do you go? How do you know that where you are is the right place to be? The last thing you want to do is waste your time and money buying into a bunch of SEO bull. So… where do you go to get the real low down? You find a a room full of SEO and patent geeks! Of course, when you first step in, it’s going to sound like a foreign language. You might hear things like:]]> http://level343.com/article_archive/2011/11/21/become-an-seo-warrior-how-do-you-get-the-low-down-on-seo/feed/ 108 http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/ http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/#comments Mon, 07 Nov 2011 07:00:17 +0000 JRPittman http://level343.com/article_archive/?p=5157 While talking to a friend of mine the other day – small business owner trying to grow her business like anyone else -, I had that line going through my head. You know, the one from A Few Good Men “You want the TRUTH? You can’t HANDLE the TRUTH!” You see, my friend has big dreams; she wants and expects big things from her website…]]> http://level343.com/article_archive/2011/11/07/branding-and-inbound-marketing-can-you-handle-the-truth/feed/ 62 http://level343.com/article_archive/2011/10/27/will-seo-social-media-kill-other-types-of-media-marketing/ http://level343.com/article_archive/2011/10/27/will-seo-social-media-kill-other-types-of-media-marketing/#comments Thu, 27 Oct 2011 07:00:46 +0000 Guest Blogger http://level343.com/article_archive/?p=5117 You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?]]> http://level343.com/article_archive/2011/10/27/will-seo-social-media-kill-other-types-of-media-marketing/feed/ 84 http://level343.com/article_archive/2011/09/29/collective-intelligence-humanitys-mass-mind/ http://level343.com/article_archive/2011/09/29/collective-intelligence-humanitys-mass-mind/#comments Thu, 29 Sep 2011 07:00:52 +0000 Gabriella http://level343.com/article_archive/?p=4948 Science fiction stories often talk about the “Collective” - or “intelligence”, if you will - where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think. It’s already here, in the form of the Internet. “Big deal,” you say? Ah... read on, oh lucky visitor!]]> http://level343.com/article_archive/2011/09/29/collective-intelligence-humanitys-mass-mind/feed/ 130 http://level343.com/article_archive/2011/08/15/website-metrics-your-business-site-is-in-good-condition-what-now/ http://level343.com/article_archive/2011/08/15/website-metrics-your-business-site-is-in-good-condition-what-now/#comments Mon, 15 Aug 2011 07:00:28 +0000 Level343 Team http://level343.com/article_archive/?p=4645 You’ve taken your website through the evaluation process. Maybe you found some things that need to be changed; maybe you were lucky and found that your site was already well prepared. Either way, you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to. ]]> http://level343.com/article_archive/2011/08/15/website-metrics-your-business-site-is-in-good-condition-what-now/feed/ 106 http://level343.com/article_archive/2011/07/28/immediate-seo-priorities/ http://level343.com/article_archive/2011/07/28/immediate-seo-priorities/#comments Thu, 28 Jul 2011 07:00:23 +0000 Level343 Team http://level343.com/article_archive/?p=4550 When you first hear about SEO, you hear about a bunch of things, right? It all comes falling down on you at once: on page, content creation, link building, meta data.... No matter who’s writing about what, almost every article gives the impression that this SEO step (whatever that step is) is crucial to a campaign and must be done. ]]> http://level343.com/article_archive/2011/07/28/immediate-seo-priorities/feed/ 170 http://level343.com/article_archive/2011/07/11/pdfs-good-or-bad/ http://level343.com/article_archive/2011/07/11/pdfs-good-or-bad/#comments Mon, 11 Jul 2011 08:00:43 +0000 JRPittman http://level343.com/article_archive/?p=4419 I’ve heard PDFs might be bad for my site SEO, and I have a lot of them. I’ve considered switching them to pages, but it’s a big endeavor. What should I do? Pete R., Davenport That’s a great question, Pete. Thanks for writing in. As a short answer, we don’t recommend spending the man-hours and/or monetary resources turning your PDFs into HTML pages just for SEO. There are better ways to go about it…]]> http://level343.com/article_archive/2011/07/11/pdfs-good-or-bad/feed/ 44 http://level343.com/article_archive/2011/06/09/weve-come-a-long-way/ http://level343.com/article_archive/2011/06/09/weve-come-a-long-way/#comments Thu, 09 Jun 2011 08:00:39 +0000 Level343 Team http://level343.com/article_archive/?p=4238 Call this a press release. Heck, call it a chatty letter. You can even call it bragging, because we’re proud of the things our company is doing. We’ve come a long way, baby. The founder of Level343, Gabriella Sannino, is an Italian transplant. She’s lived in the U.S. for more years than she’d care to say (and we have an NDA clause that says we won’t spill the whole “age” thing), been in more countries than you can shake a stick at and speaks five languages fluently.]]> http://level343.com/article_archive/2011/06/09/weve-come-a-long-way/feed/ 14 http://level343.com/article_archive/2011/05/30/keyword-density-percentage/ http://level343.com/article_archive/2011/05/30/keyword-density-percentage/#comments Mon, 30 May 2011 08:00:00 +0000 Gabriella http://level343.com/article_archive/?p=4189 It was down to the wire. We needed a big boost in traffic and we needed it yesterday. Everyone waited impatiently as the boss read over the copy; the copywriter rubbed her raw fingers, staring down at the still smoking keyboard she had ruthlessly pounded in a race against the clock. The optimizer, bouncing on her toes, stared at the boss and chewed a fingernail down to the nub. The boss gave a quick nod. “Send it to the client.”]]> http://level343.com/article_archive/2011/05/30/keyword-density-percentage/feed/ 47 http://level343.com/article_archive/2011/05/23/seo-focused-marketing/ http://level343.com/article_archive/2011/05/23/seo-focused-marketing/#comments Mon, 23 May 2011 08:00:31 +0000 Gabriella http://level343.com/article_archive/?p=4146 There’s been a lot about SEO in the mainstream news lately, from the Wall Street Journal to The Globe and Mail, and even the New York Times. Last week, we posted a rant, (If You’re Going to Write About SEO, Get It Right) showing off a little bit of spirited irritation for the inaccurate and often sensational portrayal of an industry we love.]]> http://level343.com/article_archive/2011/05/23/seo-focused-marketing/feed/ 41 http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/ http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/#comments Thu, 31 Mar 2011 08:00:34 +0000 Level343 Team http://level343.com/article_archive/?p=3821 It’s March 31st, which means National Women’s History Month is coming to a close. What a perfect time to talk about our 2012 Top SEO Women awards 2010, 2011! First, though, an introduction…]]> http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/feed/ 48 http://level343.com/article_archive/2011/03/28/measuring-social-influence-big-picture/ http://level343.com/article_archive/2011/03/28/measuring-social-influence-big-picture/#comments Mon, 28 Mar 2011 11:23:49 +0000 Gabriella http://level343.com/article_archive/?p=3803 After an intense week of social networking that ended with a conference, (Distilled in New Orleans) I think I finally have a better understanding of what I should be doing. It’s taken a long path to get me here; I thought I’d share it with you, our readers, in the hopes that you’ll gain some usefulness. Sometimes, I think about hiring someone else to do my social networking – some social media guru who can turn each tweet into gold. According to the analytics, according to the numbers, I’m doing it wrong.]]> http://level343.com/article_archive/2011/03/28/measuring-social-influence-big-picture/feed/ 27 http://level343.com/article_archive/2011/03/21/comment-spam-comment-links-difference/ http://level343.com/article_archive/2011/03/21/comment-spam-comment-links-difference/#comments Mon, 21 Mar 2011 09:00:25 +0000 Gabriella http://level343.com/article_archive/?p=3757 Most SEO professionals have very definite ideas about the Internet. For example, many believe SEO is essential for any website to succeed – whether the business is limited to delivering three blocks or thirty makes no difference. ]]> http://level343.com/article_archive/2011/03/21/comment-spam-comment-links-difference/feed/ 47 http://level343.com/article_archive/2011/03/01/5-tips-for-keeping-a-strong-online-reputation/ http://level343.com/article_archive/2011/03/01/5-tips-for-keeping-a-strong-online-reputation/#comments Tue, 01 Mar 2011 09:00:34 +0000 Gabriella http://level343.com/article_archive/?p=3641 If you’re kick-butt professional with tons of referrals and your website is just a business card, you may be thinking a positive online reputation is something you don’t have to worry about it. In fact, Darren Slatten, world’s greatest SEO, master of reputation mis-management (titles he gave himself) and wanna-be comedian (title we gave him), wrote a very pointed article about reputation management in 2009.]]> http://level343.com/article_archive/2011/03/01/5-tips-for-keeping-a-strong-online-reputation/feed/ 37 http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/ http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/#comments Fri, 25 Feb 2011 10:00:42 +0000 Guest Blogger http://level343.com/article_archive/?p=3603 SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely to click on an organic search result compared to a listing under Ads. The website owners are allocating increased budgets to digital marketing, and ranking for organic search is one of their primary goals.]]> http://level343.com/article_archive/2011/02/25/identifying-the-main-objective-of-your-seo-campaign/feed/ 18 http://level343.com/article_archive/2011/02/23/7-tips-for-optimizing-in-google-vertical-search-spaces/ http://level343.com/article_archive/2011/02/23/7-tips-for-optimizing-in-google-vertical-search-spaces/#comments Wed, 23 Feb 2011 10:00:12 +0000 JRPittman http://level343.com/article_archive/?p=3495 It used to be you only had one search to target – the main search page. If you wanted to rank for a specific term, you could only rank on the regular SERPs. Now, you have plenty of places on the search engines you can target. Images, blogs, discussions, real time search, Places and videos are just a few places outside of the normal SERPs. You don’t just grab the traditional SERPs anymore; now you grab hold of any search you possibly can. However, having said that, keep these things in mind:]]> http://level343.com/article_archive/2011/02/23/7-tips-for-optimizing-in-google-vertical-search-spaces/feed/ 16 http://level343.com/article_archive/2011/01/20/roi-seo-content-relevance-search-engines-visitors/ http://level343.com/article_archive/2011/01/20/roi-seo-content-relevance-search-engines-visitors/#comments Thu, 20 Jan 2011 10:00:08 +0000 Level343 Team http://level343.com/article_archive/?p=3123 The line between reaching the search engines and reaching visitors is incredibly thin. Trying to reach search engines with SEO can alienate both, while trying to reach just the visitors can leave your site unseen in the SERPs. What’s a webmaster to do? How does it all come together for a strong return on investment?]]> http://level343.com/article_archive/2011/01/20/roi-seo-content-relevance-search-engines-visitors/feed/ 25