http://level343.com/article_archive Level343 SEO Article Archive Fri, 10 Feb 2012 18:54:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://level343.com/article_archive/2011/12/08/there-i-no-roi-in-owning-an-efin-iphone/ http://level343.com/article_archive/2011/12/08/there-i-no-roi-in-owning-an-efin-iphone/#comments Thu, 08 Dec 2011 07:00:11 +0000 Gabriella http://level343.com/article_archive/?p=5402 We read a lot of stories that talk about how companies are joining social media by the droves, but are they really? I mean, what are they doing? If all they’re doing is opening social accounts and sitting on their professional graveyards, is this really joining social media? I think not.]]> http://level343.com/article_archive/2011/12/08/there-i-no-roi-in-owning-an-efin-iphone/feed/ 95 http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/ http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/#comments Mon, 05 Sep 2011 07:00:33 +0000 Gabriella http://level343.com/article_archive/?p=4743 For many, social media – in all its forms – is a steady diet of information, entertainment and interaction. It is the ultimate snack bar for informavores, serving up tasty bit-sized nuggets to tempt, tantalize, follow and consume. Therefore, it’s blatantly obvious when a part of the snack bar closes. I don’t know about you, but I hate it when that happens. Little frustrates me more than stumbling upon a social media gravesite: the dead remnants of a poorly thought out social campaign. You’ve seen it, too, I’m sure. ]]> http://level343.com/article_archive/2011/09/05/avoid-the-social-media-graveyard-social-with-a-plan/feed/ 120 http://level343.com/article_archive/2011/07/18/google-plus-burying-other-updates/ http://level343.com/article_archive/2011/07/18/google-plus-burying-other-updates/#comments Mon, 18 Jul 2011 07:33:08 +0000 Level343 Team http://level343.com/article_archive/?p=4460 The social world has been on fire since June 28th. Google Plus posts, tweets and chats are pouring steadily into the social sphere at a steady pace, and show no signs of slowing down. You simply can’t keep up with all of them (we’ve tried). Many of these posts are somewhat regurgitated content. They’re about how the particular author is using G+ (what the cool kids are calling Google Plus), what they’ve found, why they love it (or hate it), and so on. A few, on the other hand, are quite simply works of art. ]]> http://level343.com/article_archive/2011/07/18/google-plus-burying-other-updates/feed/ 47 http://level343.com/article_archive/2011/07/03/google-social-search-tweeted-to-numero-uno/ http://level343.com/article_archive/2011/07/03/google-social-search-tweeted-to-numero-uno/#comments Sun, 03 Jul 2011 07:00:10 +0000 Gabriella http://level343.com/article_archive/?p=4407 A while back, we came across an article on Search News Central (SNC) by search geek David Harry, entitled Google Social Search; seriously, WTF people? In this article, Harry asks why social search seems to have been ignored by the SEO industry as a whole. Another article on SEOMoz, by Rand Fish, also discusses these changes. Both articles are worth reading – for the content AND the pretty pictures. However, in the meantime, let’s talk a little bit about Google Social, in terms of optimization and search. In case you haven’t heard the news, there’s a lot going on…]]> http://level343.com/article_archive/2011/07/03/google-social-search-tweeted-to-numero-uno/feed/ 64 http://level343.com/article_archive/2011/05/05/4-layer-marketing-your-brand/ http://level343.com/article_archive/2011/05/05/4-layer-marketing-your-brand/#comments Thu, 05 May 2011 08:00:21 +0000 Gabriella http://level343.com/article_archive/?p=4015 It’s easy to get stuck in the mental mud hole of names. For example, we market ourselves as copywriting and SEO specialists. With that in mind, you might look at our blog categories and think, “Well, it makes sense that SEOs would share information about optimization. – But, what would they know about branding?”]]> http://level343.com/article_archive/2011/05/05/4-layer-marketing-your-brand/feed/ 76 http://level343.com/article_archive/2011/04/21/monitoring-social-media-efforts-video/ http://level343.com/article_archive/2011/04/21/monitoring-social-media-efforts-video/#comments Thu, 21 Apr 2011 08:00:16 +0000 Level343 Team http://level343.com/article_archive/?p=3950 In the past, we’ve often recommended videos as a method of content development. “Universal search,” we’ve said, “isn’t something you can ignore.” If you have the resources to reach vertical searches like images and videos, why… Well, our philosophy isn’t “less is more”; our philosophy is “more is more”.]]> http://level343.com/article_archive/2011/04/21/monitoring-social-media-efforts-video/feed/ 20 http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/ http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/#comments Thu, 31 Mar 2011 08:00:34 +0000 Level343 Team http://level343.com/article_archive/?p=3821 It’s March 31st, which means National Women’s History Month is coming to a close. What a perfect time to talk about our 2012 Top SEO Women awards 2010, 2011! First, though, an introduction…]]> http://level343.com/article_archive/2011/03/31/top-2012-seo-women-nominees/feed/ 48 http://level343.com/article_archive/2011/01/27/hunting-for-the-perfect-social-networking-platform-when-hootsuite-sucks/ http://level343.com/article_archive/2011/01/27/hunting-for-the-perfect-social-networking-platform-when-hootsuite-sucks/#comments Thu, 27 Jan 2011 10:00:50 +0000 Gabriella http://level343.com/article_archive/?p=3257 Many people spend time talking about what you say when you’re using social media. This isn’t one of those posts. This is a post about what you use for your social media. Most of the ways to talk with people are right in front of you, in this little electronic box; we’ve all embraced social networks in one way or another. I’ve been chatting away with virtual strangers for years, whether in chat rooms, through instant messages and even with AOL. In fact, people have been communicating virtually with others now for more than two decades.]]> http://level343.com/article_archive/2011/01/27/hunting-for-the-perfect-social-networking-platform-when-hootsuite-sucks/feed/ 26 http://level343.com/article_archive/2010/12/06/yes-mr-ceo-social-media-is-your-friend/ http://level343.com/article_archive/2010/12/06/yes-mr-ceo-social-media-is-your-friend/#comments Mon, 06 Dec 2010 10:00:20 +0000 Gabriella http://level343.com/article_archive/?p=2929 I’ve been asked by several companies to speak to their PR department about their respective social media presences. As much as I’d love to take them up on the offers, though, I thought I’d at least take the time to figure out the problems they’re having. ]]> http://level343.com/article_archive/2010/12/06/yes-mr-ceo-social-media-is-your-friend/feed/ 13 http://level343.com/article_archive/2010/11/18/2882/ http://level343.com/article_archive/2010/11/18/2882/#comments Thu, 18 Nov 2010 10:00:43 +0000 Level343 Team http://level343.com/article_archive/?p=2882 Arriving in Vegas early Monday morning for Pubcon 2010 was thrilling in many ways. The largest thrill was this being my first conference in the SEO/SEM world. As well, I hadn’t been to Vegas since the early 70’s; I knew I was going to see a city that had grown exponentially. ]]> http://level343.com/article_archive/2010/11/18/2882/feed/ 13 http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/ http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/#comments Mon, 25 Oct 2010 12:00:38 +0000 Gabriella http://level343.com/article_archive/?p=2723 Life isn’t perfect or fair in any way, especially if you’re competing for your online market share. SEO isn’t a perfect science, only available to an exclusive set of business owners. To be perfectly blunt, I get tired of reading about the “perfect SEO solution”, how “perfect” life is and the plethora of positivity quotes flung around on social networks.]]> http://level343.com/article_archive/2010/10/25/the-curse-of-perfectionism-in-branding/feed/ 17 http://level343.com/article_archive/2010/09/27/the-f-word-in-marketing-focus/ http://level343.com/article_archive/2010/09/27/the-f-word-in-marketing-focus/#comments Mon, 27 Sep 2010 09:00:29 +0000 Gabriella http://level343.com/article_archive/?p=2556 I hate to say this, but I must; ideas are a dime a dozen and everyone has the latest innovation. What’s always missing, or missing most of the time, is a well thought out marketing plan. A marketing plan everyone in the organization can follow, believe in and understand. In any successful vision there has to be a strategy spelling it out with specific benchmarks, time lines, campaigns and goals.]]> http://level343.com/article_archive/2010/09/27/the-f-word-in-marketing-focus/feed/ 15 http://level343.com/article_archive/2010/09/21/honoring-women-wed-%e2%80%93-a-case-of-grass-roots-movements-and-social-media/ http://level343.com/article_archive/2010/09/21/honoring-women-wed-%e2%80%93-a-case-of-grass-roots-movements-and-social-media/#comments Tue, 21 Sep 2010 07:30:12 +0000 Gabriella http://level343.com/article_archive/?p=2600 When I started Honoring Women Wed on Twitter, I didn’t realize I was starting a grass roots movement. I just wanted to honor some of the great women I’ve met through social media. When I realized it was spreading, I had to think about it – does Twitter really need more noise added to the feed?]]> http://level343.com/article_archive/2010/09/21/honoring-women-wed-%e2%80%93-a-case-of-grass-roots-movements-and-social-media/feed/ 86 http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/ http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/#comments Mon, 23 Aug 2010 10:00:45 +0000 Gabriella http://level343.com/article_archive/?p=2413 http://level343.com/article_archive/2010/08/23/twitter-terrors-the-self-proclaiming-tweeter/feed/ 24 http://level343.com/article_archive/2010/08/20/can-you-make-money-on-twitter/ http://level343.com/article_archive/2010/08/20/can-you-make-money-on-twitter/#comments Fri, 20 Aug 2010 10:00:00 +0000 Gabriella http://level343.com/article_archive/?p=2403 Everyone I know who works online is involved in making money online through passive income. “Passive” – it sounds easy; to some it’s second nature. You have to know how affiliate marketing works, do some research on the products you’re going to promote and, of course, be willing to spend a few dollars, but it can be done. Lots of great people out there do very well for themselves.]]> http://level343.com/article_archive/2010/08/20/can-you-make-money-on-twitter/feed/ 25 http://level343.com/article_archive/2010/08/09/reverse-seo-and-online-reputation-management/ http://level343.com/article_archive/2010/08/09/reverse-seo-and-online-reputation-management/#comments Mon, 09 Aug 2010 10:00:04 +0000 Gabriella http://level343.com/article_archive/?p=2343 “Any press is good press”, right? Not necessarily. Bad press – negative publicity – is becoming a prevalent problem for online companies. Anybody can write something about your company, from anywhere, about anything. They don’t have to have a name; “Anonymous” is a very popular identity for posting on forums, sites and blogs.]]> http://level343.com/article_archive/2010/08/09/reverse-seo-and-online-reputation-management/feed/ 50 http://level343.com/article_archive/2010/05/19/100-twitter-applications-part-4-maps-polls-translators-and-rss-feeds/ http://level343.com/article_archive/2010/05/19/100-twitter-applications-part-4-maps-polls-translators-and-rss-feeds/#comments Wed, 19 May 2010 10:00:47 +0000 Level343 Team http://level343.com/article_archive/?p=1997 http://level343.com/article_archive/2010/05/19/100-twitter-applications-part-4-maps-polls-translators-and-rss-feeds/feed/ 13 http://level343.com/article_archive/2010/05/17/100-twitter-apps-part-3-monitor-analyze-manage-and-monetize/ http://level343.com/article_archive/2010/05/17/100-twitter-apps-part-3-monitor-analyze-manage-and-monetize/#comments Mon, 17 May 2010 10:00:12 +0000 Level343 Team http://level343.com/article_archive/?p=1975 http://level343.com/article_archive/2010/05/17/100-twitter-apps-part-3-monitor-analyze-manage-and-monetize/feed/ 20 http://level343.com/article_archive/2010/05/13/100-twitter-apps-part-2-search-the-world-of-tweets/ http://level343.com/article_archive/2010/05/13/100-twitter-apps-part-2-search-the-world-of-tweets/#comments Thu, 13 May 2010 08:00:38 +0000 Level343 Team http://level343.com/article_archive/?p=1969 http://level343.com/article_archive/2010/05/13/100-twitter-apps-part-2-search-the-world-of-tweets/feed/ 16 http://level343.com/article_archive/2010/05/10/100-twitter-applications-for-fun-business-and-social-sharing/ http://level343.com/article_archive/2010/05/10/100-twitter-applications-for-fun-business-and-social-sharing/#comments Mon, 10 May 2010 10:00:57 +0000 Level343 Team http://level343.com/article_archive/?p=1962 http://level343.com/article_archive/2010/05/10/100-twitter-applications-for-fun-business-and-social-sharing/feed/ 41