Personalize Your Marketing with Behavioral Targeting

by August 12, 2013
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Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether those people started as newspaper readers or catalog gawkers, they ended up as customers. Over […]

Behavioral Targeting, Conversion Psychology, Content Personalization, and Privacy: How To Get The Right Message To The Right People at the Right Time Without Being Creepy

by October 29, 2012
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Don’t look now, but someone – in fact, lots of “someones” – are watching you. While marketing companies have been collecting data on us long before the age of the Internet, they were limited in the amount of information they could harness from us. That’s all changed. We not only willingly share our information every […]