Doc Sheldon

/Doc Sheldon

About Doc Sheldon

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy agency with offices in San Diego, CA, Springfield, MO and Wilkes Barre, PA, as well as founder of Intrinsic Value SEO, a technical SEO agency out of San Diego CA. Doc has over 30 years experience in marketing and professional journalism bolstering his 10 years online marketing background.In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for his worldwide clients.

Rocking How Personalized Search Results Affect Ranking

I've seen numerous instances lately of people not understanding why they don't see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons [...]

By | December 23rd, 2013|Online Marketing, Social Media|8 Comments

Personalize Your Marketing with Behavioral Targeting

Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether [...]

By | August 12th, 2013|Online Marketing|5 Comments

Branding Strategy | Building a Foundation on Trust

Conversations in the online marketing arena have recently been heavily focused on supposedly "new" buzzwords, like content marketing, branding strategy and social relevance. Well, I'm sorry to burst anyone's bubble, but none of those are new concepts. Their current definitions [...]

By | July 29th, 2013|Branding|3 Comments

Making Pinterest Part of Your Online Marketing Strategy

Pinterest is one of the newest players in the social media world, yet it is growing to be on par with some of the big names like Facebook and Twitter. Unlike Twitter and Facebook, however, Pinterest is primarily visually driven, [...]

By | June 24th, 2013|Online Marketing|24 Comments

Can You Trust a Marketing Guru?

"The Secret to Online Marketing Success" "Turn Every Prospect Into a Customer, Guaranteed!" "If You're Not Doing This One Thing, You'll Never Find Marketing Success" Inbound Marketing If you've spent much time in the world of online marketing, [...]

By | June 13th, 2013|Online Marketing|19 Comments