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Doc Sheldon

About Doc Sheldon

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Rocking How Personalized Search Results Affect Ranking

I’ve seen numerous instances lately of people not understanding why they don’t see the same results as someone else for the same search query, so I thought a little clarification might be in order.

There are a number of reasons why […]

By |December 23rd, 2013|Online Marketing, Social Media|7 Comments

Personalize Your Marketing with Behavioral Targeting

Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether […]

By |August 12th, 2013|Online Marketing|5 Comments

Branding Strategy | Building a Foundation on Trust

Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions […]

By |July 29th, 2013|Branding|3 Comments

Making Pinterest Part of Your Online Marketing Strategy

Pinterest is one of the newest players in the social media world, yet it is growing to be on par with some of the big names like Facebook and Twitter. Unlike Twitter and Facebook, however, Pinterest is primarily visually driven, […]

By |June 24th, 2013|Online Marketing|24 Comments

Can You Trust a Marketing Guru?

“The Secret to Online Marketing Success”
“Turn Every Prospect Into a Customer, Guaranteed!”
“If You’re Not Doing This One Thing, You’ll Never Find Marketing Success”

If you’ve spent much time in the world of online marketing, you’ve likely come across a marketing guru […]

By |June 13th, 2013|Online Marketing|19 Comments

No Time to Write? Maximize the Use of Guest Posting

As a marketer, your time is valuable, and if you’re like most of us, it’s in great demand. With all the other day-to-day tasks you have to take care of, finding time to write is sometimes just a distant dream. […]

By |May 29th, 2013|Content Development, Online Marketing|17 Comments

Tips for Achieving your Business Goals

There are a lot of self-improvement tips that focus on helping you achieve your goals. Some of them make some pretty good points, and some of them are just a lot of fluff. I thought I’d share some tips that […]

By |May 15th, 2013|Online Marketing|1 Comment

Negotiating with Hard-heads

I’m sure you’ve all found yourself faced with the necessity of having to deal with some hard-head that just seemed determined to be difficult. No matter how logical your position, or how illogical their own, they refuse to see reason […]

By |May 6th, 2013|Online Marketing|4 Comments

Treat your Customers like they Deserve and Expect

The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose […]

By |April 22nd, 2013|Branding|4 Comments

Using Google’s Search Operators to Drill Deep

Whether you’re doing a site audit, keyword research or checking up on your competition, sometimes you’ll find yourself looking for particular items that may at first seem difficult or very time consuming to find.

Enter: Google’s search operators.

I’m sure most of […]

By |April 8th, 2013|Content Development, Online Marketing|13 Comments