Rocking How Personalized Search Results Affect Ranking

Rocking Your Search

I’ve seen numerous instances lately of people not understanding why they don’t see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons why two people will see different SERPs for the same term, but they basically fall […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Personalize Your Marketing with Behavioral Targeting

The Black Hole

Behavioral targeting isn’t something new; it’s been around for centuries, in fact. At the beginning of marketing history, the makings of successful businesses figured out how to advertise to the people who were most likely to buy their product. Whether those people started as newspaper readers or catalog gawkers, they ended up as customers. Over […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Branding Strategy | Building a Foundation on Trust

buzzword

Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions may have adapted somewhat to encompass the nature of online marketing, but they’re still essentially […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Making Pinterest Part of Your Online Marketing Strategy

Using-Social-Media-To-Build-Links-Impact-Your-SEO

Pinterest is one of the newest players in the social media world, yet it is growing to be on par with some of the big names like Facebook and Twitter. Unlike Twitter and Facebook, however, Pinterest is primarily visually driven, with text only playing a small role in the site’s design. If you have the […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Can You Trust a Marketing Guru?

Inbound Marketing

“The Secret to Online Marketing Success” “Turn Every Prospect Into a Customer, Guaranteed!” “If You’re Not Doing This One Thing, You’ll Never Find Marketing Success” If you’ve spent much time in the world of online marketing, you’ve likely come across a marketing guru selling a program with a tagline similar to one of these. It’s […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

No Time to Write? Maximize the Use of Guest Posting

Clear call to action

As a marketer, your time is valuable, and if you’re like most of us, it’s in great demand. With all the other day-to-day tasks you have to take care of, finding time to write is sometimes just a distant dream. Yet, without fresh content on your blog, you’ll lose your readers – and they’re too […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Tips for Achieving your Business Goals

goal

There are a lot of self-improvement tips that focus on helping you achieve your goals. Some of them make some pretty good points, and some of them are just a lot of fluff. I thought I’d share some tips that I know can help in many different areas, because I’ve used them myself. Have you […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Negotiating with Hard-heads

hard-headed

I’m sure you’ve all found yourself faced with the necessity of having to deal with some hard-head that just seemed determined to be difficult. No matter how logical your position, or how illogical their own, they refuse to see reason or accept any opinion other than theirs. They may be a supplier, a customer, a […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Treat your Customers like they Deserve and Expect

what-customers-want

The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose customers these days, least of all just for the sake of winning an argument or […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.

Using Google’s Search Operators to Drill Deep

content-domination-ad

Whether you’re doing a site audit, keyword research or checking up on your competition, sometimes you’ll find yourself looking for particular items that may at first seem difficult or very time consuming to find. Enter: Google’s search operators. I’m sure most of you already know how to use the site: operator to see if a […]

About Sheldon Campbell

Doc Sheldon is co-founder of Top Shelf Copy – a content strategy and SEO services firm with offices in San Diego, California, and Albany, New York – where he specializes in technical SEO and Content Strategy. Doc has over 30 years experience in marketing and professional journalism bolstering his 9 years online marketing background. In addition to his primary interest – the Semantic Web and the technologies to achieve that end – Doc also performs organic search optimization services for Top Shelf’s clients worldwide, specializing in content strategy services.