Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age. The “tools” may have changed, but the buying […]
As per the analysis and growth forecasts for the Worldwide Mobile Applications Market the apps business has finally ‘come of age’ and this worldwide success story is now growing fast.
Apps generated an impressive USD 12 billion in 2012, and in […]
As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses […]
I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what […]
Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions. Then they have to figure out how to motivate the customers to take the […]
Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand […]
It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda. What is Google doing to us and why?
Along with the attack of […]