Lawyers, Links and Money

Links & Lawyers

Sometimes it can be a tough venture to come up with ideas for link building to a lawyer site. These aren’t exactly the types of sites that attract links on their own. As some might put it, lawyer sites are among the worst on the web. Often they are the most promotional and hard pressed […]

Creating a Successful SEO Elevator Pitch

Elevator Pitch

As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get found on the Internet”. Simple enough, right? Wrong. This response warrants more questions than […]

What To Do With Your Analytics Data


I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what traffic volume is like, see where my visitors have come from, see if a post […]

Survey Says: Triple Fail for Office Max Marketing


Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions.  Then they have to figure out how to motivate the customers to take the time, which can range from 5 to 25 minutes, to answer those questions. Usually an […]

Key Questions for Content Marketing


Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand out most vividly in my mind: one from a photographer, and the other from a hairstylist. […]

Farmers, Pandas, Penguins Oh My!


It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda.  What is Google doing to us and why? Along with the attack of these once adorable animals (honestly so tired of Panda pictures now!), comes the usual […]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

Virtual Writer

You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few things and add in a few more tidbits of information. Next thing you know, hours […]

Glow Sticks and SEO


Glow sticks and SEO…I promise there is a connection.  As a writer I often find inspiration in day to day life and this is no exception. A few months ago I had checked into an airport hotel for a night of relaxation before an early morning flight.  Visions of a quiet evening in mind were […]

Four Tips for Improving Landing Page Conversions

Perfect Landing

Over the years, we’ve written a lot about landing pages, conversions and calls to action. It’s not enough to get traffic – although traffic is, of course, important. You also have to be able to answer the question, “What happens after they get to my site?” Then, once you have that answer, you have to learn what to do with it.

Will SEO & Social Media Kill Other Types of Media Marketing?


You know that song Video Killed the Radio Star? Someone should have been making sequels. We could have had Facebook Kills the MySpace Star or YouTube Kills the Quicktime Movie Star. Or maybe just the Internet Kills All the Non-Internet Stars. With Facebook becoming more ubiquitous by the moment and SEO becoming the go-to formula for long-term internet success, will they soon leave behind other forms of marketing and advertising?