Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions. Then they have to figure out how to motivate the customers to take the [...]
Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and relationship advice, among others. However, two contrasting pieces stand [...]
Pandas, Farmers... It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda. What is Google doing to us and why? [...]
Glow sticks and SEO…I promise there is a connection. As a writer I often find inspiration in day to day life and this is no exception. Glow Sticks & SEO A few months ago I had checked into [...]
Have you ever wondered why your website has a low conversion rate? You're ranking well for your search terms in search engines like Google, Yahoo and Bing, so what gives? Many businesses face this challenge, and it's often because of [...]
So, you broke down and paid for a course. You learned that content marketing is the wave of the future and that with great content your profits will explode; all your worries will be over. You spend some time each day researching and writing. You’re doing it all right. Except, your list isn’t growing. No one forwards your emails. You don’t have more comments on your blog posts. Worst of all, your sales are flat. Is it time to throw in the towel and rent a billboard? Before you do, take a second to look at these common content marketing mistakes. You might be on the brink of exploding profits without even realizing it!
SEO? What's SEO? SEO as a part of a digital marketing strategy cannot be ignored by any marketing organization. SEO, though a subset of online marketing, has a completely different character of its own. People are more likely [...]