As a parent raising three healthy, active kids, I know “back to school” is a busy time. Between making sure everyone is registered for the school season, ensuring they all have clothes that fit (and are free of holes), and everyone is immunized, there’s barely time left to breath. However, I’m a marketer, too; I […]
Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous client sites. We love it. A few months ago, I wrote about the difference between WordPress.com and WordPress.org after having had the opportunity to walk through the […]
At the beginning of this month, we wrote Digital Marketing Shift and the New World Order. I must admit, I’ve been letting fanciful titles fill my head. All apologies to those who want something original for this post like “3 Tips for Technologically Defunct Business Owners“. Anyway, we had a comment on that post from […]
A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries). The idea of SEO fast food is that everyone wants fast online marketing; they want fast results. They want to attract and retain customers, they want to change and enhance behaviors. They want miracles to […]
Let’s face it, Ranking, Traffic and Conversions without Investment? Bah Humbug, never gonna happen. There are plenty of things you can do to rank, and rank well, in the search engines. Some are legit, some are not so legit, some are straight up illegal, but they’re out there. You can influence the SERPs, although not with a […]
We’re starting to wonder if we (that is, the Level343 team) are really search engine optimizers. I mean, sure, we provide SEO services of the organic flavor, but when we see the varying examples and definitions of SEO, we have to wonder. Either the industry definition of SEO badly needs to be updated, or we’re […]
Do you remember back in prehistoric times (i.e. before the Internet, Google and one-click payments) when you walked into a store, found what you wanted, looked at the price tag, walked to the counter and paid for it? As a woman who hates to shop (yes, there are some), this was my kind of buying. […]
Recent truth. A client came to us with a business strategy; their biggest concern was finding a copywriter familiar with the language usage of their target country. While English is a common language, the usage can change drastically from place to place, and copy written without this in mind is very noticeable.