You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.
I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday [...]
A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan [...]
Google Is Always Watching You Seth Godin’s recent post “Is Google jumping the shark?” got me thinking. A lot. In his post (and I liberally paraphrase), Godin cites Google’s betrayal of its signature “don’t be evil” policy with [...]