Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

5 strategies for optimizing your e-commerce site for holiday sales

Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday may have come and gone, but it’s not too late to optimize your site before […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.

When Social Media Goes Public, Who Is Served?

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A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.

Has Google Gone Evil or Is It Just Wicked Smart?

Google Is Always Watching You

Seth Godin’s recent post “Is Google jumping the shark?” got me thinking. A lot. In his post (and I liberally paraphrase), Godin cites Google’s betrayal of its signature “don’t be evil” policy with a couple of its more recent, notable offenses. Specifically, he points to its being found to have circumvented privacy settings to hack […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.