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Our International SEO consultants understand that starting an online business takes time. Depending on your needs, online assets and goals, we create your online brand identity. The entire focus of our content strategies and SEO campaigns are to bring value to your online business, and to build on your efforts to grab the public’s attention. Come talk to us about the next Level of your online business.

/Laura Crest

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | August 31st, 2015|Branding, Content Development|0 Comments

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

By | August 3rd, 2015|Content Development, Online Marketing|0 Comments

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?

By | July 20th, 2015|Content Development, Online Marketing|4 Comments

Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday [...]

By | December 16th, 2013|Online Marketing|0 Comments

When Social Media Goes Public, Who Is Served?

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan [...]

By | December 9th, 2013|Social Media|3 Comments

Has Google Gone Evil or Is It Just Wicked Smart?

Google Is Always Watching You Seth Godin’s recent post “Is Google jumping the shark?” got me thinking. A lot. In his post (and I liberally paraphrase), Godin cites Google’s betrayal of its signature “don’t be evil” policy with [...]

By | October 17th, 2013|SEO|15 Comments