Is Your Website Ready for the Holidays? 5 Easy Strategies to Implement Now

Ready-for-XMAS-300x262

Yes. The holiday season is upon us, and the fierce competition for consumer dollars has reached its frenzied annual peak. So now is the time to make sure your e-commerce website has that “competitive edge”. Black Friday and Cyber Monday may have come and gone, but it’s not too late to optimize your site before […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.

When Social Media Goes Public, Who Is Served?

IPOsWall-St.-499x260

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan for “shared endorsements”, I noted: The larger point Godin makes is the conundrum inherent to […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.

Has Google Gone Evil or Is It Just Wicked Smart?

1984-google-big-brother-300x225

Seth Godin’s recent post “Is Google jumping the shark?” got me thinking. A lot. In his post (and I liberally paraphrase), Godin cites Google’s betrayal of its signature “don’t be evil” policy with a couple of its more recent, notable offenses. Specifically, he points to its being found to have circumvented privacy settings to hack […]

About Laura Crest

Laura Crest is the managing partner and editor of Top Shelf Copy. Connect with her on Twitter, LinkedIn or Google+.