When you're ready to take your business to the next level, it's critical to learn how to market your products and services effectively. Without that knowledge, any leads you attract are flukes. -And converting them into paying customers? Forget [...]
When it comes to gaining exposure for your business, harnessing the power of social media will help you reach your goals. -And, the content you share on your chosen social networks will get your message in front of as [...]
Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content. While conversion is the ultimate goal of every online endeavor, brands also want to create brand ambassadors. We want to create a continual funnel that draws people into the company fold. We want people to read our content, talk about it, share it, look into our company further because of that content, and convert.
At the most basic level, the key motivator of all human behavior is the question of avoiding pain and seeking out pleasure. In literally everything you can think of, this is the case. Even in cases where someone is running [...]
Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome. Carpe [...]