Even if you run a global company, implementing a local search strategy is an excellent way to drive new traffic to your website. Not only can it send that traffic to your physical store (if you have one), but it also thins the playing field in the search results.
If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]
In an age where smart social media marketing can make or break your business, no longer can business owners afford to miss out on such marketing opportunities.
Content marketing is a crucial aspect for increasing traffic to websites, generating leads, and enhancing an entrepreneur's SEO (search engine optimization) efforts. If you still aren't using content marketing in your online business strategy, here are some strong signs that will make you reconsider the possibility of investing in content marketing.
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.
Not all opportunities are created equal, not even in the democratic world of technology. For new or recent college graduates, this is an important point to make—not just philosophical, but practical. If you have a decent degree and a good [...]
Whether you are new to the world of business or simply want to create more publicity and sales for your business, social media networks are the perfect place to help you out. But there are certain strategies required to make sure that you don’t only end up making a page or business space, but also receive the kind of attention you desire. Here are 5 ways to promote your business on social media networks.
We have to adapt to these changes, therefore make sure you incorporate mobile in your discussion of SEO, SEM, PPC marketing practices. For instance, display advertisements and banner ads used to comprise solely of text and images. However, it is now possible for you to use rich media in order to propagate your curated assets to your audience.
Making Global Engagement Possible. Content marketing is the singularly most important tool to achieve global engagement. They don’t call it the global village for no reason!