Of the many steps in the content marketing process, research and creating may very well be the hardest. After all, we ask a lot of our content. While conversion is the ultimate goal of every online endeavor, brands also want to create brand ambassadors. We want to create a continual funnel that draws people into the company fold. We want people to read our content, talk about it, share it, look into our company further because of that content, and convert.
At the most basic level, the key motivator of all human behavior is the question of avoiding pain and seeking out pleasure. In literally everything you can think of, this is the case. Even in cases where someone is running [...]
Mobile marketing strategies - or at least marketing strategies that contain a mobile arm - are becoming increasingly more important for business survival. Mobile is changing the landscape of online business and brands have to adapt, evolve and overcome. Carpe [...]
So many metrics, so little time to track...Image via RVWith Toto on Flickr If a landing page is any page a visitor lands on, what's a preferred landing page? Simply, PLPs are pages you would really like visitors [...]
Although content marketing is a great strategy for anyone who wants to grow their business, doing so is not always an easy task. To keep up with the competition, you must provide your audience with fresh material on a regular [...]