Closing the Development Strategy Gap

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Search engine optimization doesn’t live on an island. The success of an SEO campaign – like most other marketing disciplines – depends on the strength of the platforms and disciplines surrounding it. Website development, design, graphics, social, PPC, PR, print, even direct mail; these elements all work together, and depend on one another. But nothing impacts […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

Cut the HFCS from your copywriting

high fructose corn syrup copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – of the spices we’re using, and how they impact our audience. It’s easy to bloat your […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

Ridiculous things SEOs hear, and our reactions in GIFs

Search Engine Optimization

Search engine optimization is one of those weird, nichey industries that’s hard for outsiders to understand. Hell, with Google changing the rulebook every week, it’s hard for us insiders to understand most of the time.  The industry’s opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

5 Creative Content Strategies for the Youngs

More than one way

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It’s no secret that new media makes the biggest impact with younger audiences. Photos, videos and images are just the tip of the iceberg. In […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

How to build a Google update-proof SEO strategy

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It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

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One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

Tumblr for SEO? The case for social’s newest up-and-comer

Moar Links

When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled. “REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.” Yes, Tumblr. For LOTS of reasons – not the least of which are that underneath this SEO mask, I’m actually a creative. Let me […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.

Zen blogging and the art of the longtail keyword

Offer Help when you can

My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It trickled in slowly and steadily from a totally unsexy experiment with those elusive little suckers […]

About Marjorie Steele

SEO Consultant Marjorie Steele is a digital strategist, copywriter, storyteller, and creative sellsword. Since 2008, she has worked with small businesses, ecommerce stores, agencies and countless niche industries to develop creative messaging which reaches consumers where they live. A poet at heart, Marjorie tumblrs regularly. She's also addicted to hot yoga and is mother to the smartest toddler on the planet.