Marjorie

/Marjorie Steele

About Marjorie Steele

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So far Marjorie Steele has created 9 blog entries.

5 ways to use email marketing to kick ass

Over the last few years, I’ve been increasingly amazed at how versatile and effective email marketing can be, and how few companies even begin to scratch its potential to increase business. It’s not rocket science. It’s just…talking to people. Through [...]

By | September 11th, 2014|Content Development, Email Marketing, Online Marketing|0 Comments

Closing the Development Strategy Gap

Search engine optimization doesn't live on an island. The success of an SEO campaign - like most other marketing disciplines - depends on the strength of the platforms and disciplines surrounding it.

By | July 14th, 2014|SEO|0 Comments

Cut the HFCS From Your Copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We're feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware - at least we should be - [...]

By | July 3rd, 2014|Branding|0 Comments

Ridiculous things SEOs hear, and our reactions in GIFs

Search engine optimization is one of those weird, nichey industries that's hard for outsiders to understand. Hell, with Google changing the rulebook every week, it's hard for us insiders to understand most of the time. The industry's opacity naturally leads to a lot of misconceptions. Half the world sees SEO as some kind of voodoo, a third see it as a scam full of snakeoil salesmen, and the rest think it has something to do with keywords tags and directory submissions.

By | June 19th, 2014|Online Marketing, SEO|3 Comments

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]