Branding

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These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

How Businesses Can Develop Their Brand Image on Social Media

These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]

By | June 10th, 2016|Branding, Social Media|0 Comments

A Well-Defined Target Audience

One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]

By | March 14th, 2016|Branding, Online Marketing|2 Comments

Your Content Marketing Campaigns Should Include This

Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]

By | February 28th, 2016|Branding, Content Development|4 Comments

How to Set Up Your Business’ YouTube Page

Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need [...]

By | February 15th, 2016|Branding, Online Marketing, Videos|0 Comments

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]

By | February 1st, 2016|Branding, Mobile Marketing, Social Media|0 Comments