These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.