Branding

/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By | July 27th, 2015|Branding, Content Development|4 Comments

STOP Using Twitter – You’re Just Not Doing it Right!

*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.

By | June 18th, 2015|Branding, Social Media|1 Comment

Increase Your SEO Branding Power

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.

By | June 4th, 2015|Branding, SEO|1 Comment

Building Authority For Your Brand

What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.

By | May 1st, 2015|Branding, Content Development, Online Marketing|0 Comments