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/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

What the 60-Second Video Means For Instagram Marketers

Recently Instagram had generated shockwaves by announcing that a new algorithm would radically alter the sequence of posts that users now see on their feeds. According to Instagram, averagely people miss close to 70% of the posts because of the [...]

By | August 18th, 2016|Branding, Social Media|0 Comments

Boring Industry, Meet Awesome, Quality Content

You can’t write awesome, quality content for a boring industry. If you’re trying, stop now. You can’t, because you don’t know the secret. Until now, you probably didn’t even know there was a secret, yeah? No topic under the sun [...]

By | August 8th, 2016|Branding, Content Development|2 Comments

How To Develop Your Brand

If you took a walk down any street, you’d find brands everywhere you look. Brands have become the backbone of the marketing industry. The most successful companies are those who have established themselves as a brand that the public identifies [...]

By | August 4th, 2016|Branding, Online Marketing|2 Comments

6 Ways to Help You Build Your Startup Brand from the Ground Up

At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find online is related to improving your brand or staying consistent in your marketing efforts, it’s [...]

By | June 20th, 2016|Branding, Online Marketing|3 Comments

How Businesses Can Develop Their Brand Image on Social Media

These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]

By | June 10th, 2016|Branding, Social Media|0 Comments

A Well-Defined Target Audience

One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]

By | March 14th, 2016|Branding, Online Marketing|2 Comments

Your Content Marketing Campaigns Should Include This

Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]

By | February 28th, 2016|Branding, Content Development|4 Comments

How to Set Up Your Business’ YouTube Page

Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need [...]

By | February 15th, 2016|Branding, Online Marketing, Videos|0 Comments

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]

By | February 1st, 2016|Branding, Mobile Marketing, Social Media|0 Comments

Social Media Marketing: Is Facebook Still Relevant?

If you’re a business looking to establish your online presence, setting up a Facebook page feels almost like an obligatory rite of passage. With over one billion active users a month, Facebook isn’t just the largest and most popular social [...]

By | January 25th, 2016|Branding, Social Media|1 Comment