Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Online Marketing For Startups

Start-Up-Tips

The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up more and more, sustaining a successful online business may require following specific guidelines. There is a massive amount of information available on the Internet. The […]

5 Simple Steps To Create An Online Brand

Stand out

Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers. The saying “a picture is worth a thousand words” can be directly associated with creating a brand. […]

Cut the HFCS From Your Copywriting

high fructose corn syrup copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – of the spices we’re using, and how they impact our audience. It’s easy to bloat your […]

5 Creative Content Strategies for the Youngs

Surfing Star

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It’s no secret that new media makes the biggest impact with younger audiences. Photos, videos and images are just the tip of the iceberg. In […]

How to build a Google update-proof SEO strategy

google-pagerank1

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, or guest blogging. Every one of Google’s major algorithm updates, without fail, throws the SEO […]

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

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One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their […]

Story Telling – Part of Your Brand

Typewriter What is Your Story

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make […]

Working with Facebook’s Latest Algorithm Change

Voice

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, but usually those changes don’t affect the businesses that use it every day to connect […]

Only CEO’s Need Apply

make-a-difference

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important to join social media as a CEO. I recently read on Econsultancy about a User […]

Why Do People Buy and How Can You Compel Them To Buy From You?

buy

Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with the basics. Once you understand why people buy, you can better compel them to buy […]