Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

How Much of Your Posts Do People See?

You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they […]

By |November 17th, 2014|Branding, Content Development|0 Comments

Does Your Site Need a Web Designer or a Web Developer?

Anytime I’m asked do you need a Web Designer or a Web Developer in order to get a site built? In my mind I think Oo yeah the elusive unicorn that farts out rainbows. One has focus on eye candy, while the other tackles conversions, […]

By |November 3rd, 2014|Branding, Online Marketing|2 Comments

Online Marketing For Startups

The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up more and more, sustaining a successful online business may require […]

By |August 18th, 2014|Branding, Online Marketing|5 Comments

5 Simple Steps To Create An Online Brand

Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers. The saying […]

By |July 7th, 2014|Branding, Online Marketing|0 Comments

Cut the HFCS From Your Copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – […]

By |July 3rd, 2014|Branding|0 Comments

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

They want to feel something.

It’s no secret that new media makes the biggest impact with […]

How to build a Google update-proof SEO strategy

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, […]

By |May 30th, 2014|Branding, SEO|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. […]

By |May 22nd, 2014|Branding, Online Marketing|0 Comments

Story Telling – Part of Your Brand

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions […]

By |May 12th, 2014|Branding, SEO|2 Comments

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, […]

By |April 10th, 2014|Branding, Social Media|2 Comments