These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find online is related to improving your brand or staying consistent in your marketing efforts, it’s [...]
These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]
One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]
Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]
Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need [...]
If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]
If you’re a business looking to establish your online presence, setting up a Facebook page feels almost like an obligatory rite of passage. With over one billion active users a month, Facebook isn’t just the largest and most popular social [...]
In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]
Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.