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/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

A Well-Defined Target Audience

One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]

By |March 14th, 2016|Branding, Online Marketing|2 Comments

Your Content Marketing Campaigns Should Include This

Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]

By |February 28th, 2016|Branding, Content Development|4 Comments

How to Set Up Your Business’ YouTube Page

Today, more and more businesses are turning to YouTube to display their content. It’s necessary for brands to have a presence on this social media site. Whether you’re sharing short clips, long videos or a mix of both, you’ll need [...]

By |February 15th, 2016|Branding, Online Marketing, Videos|0 Comments

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]

By |February 1st, 2016|Branding, Mobile Marketing, Social Media|0 Comments

Social Media Marketing: Is Facebook Still Relevant?

If you’re a business looking to establish your online presence, setting up a Facebook page feels almost like an obligatory rite of passage. With over one billion active users a month, Facebook isn’t just the largest and most popular social [...]

By |January 25th, 2016|Branding, Social Media|1 Comment

How to Use Facebook to Improve Your Brand Image

In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]

By |December 23rd, 2015|Branding, Online Marketing, Social Media|0 Comments

Digital Isn’t Always the “Next Best Thing”

Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.

By |November 30th, 2015|Branding, Online Marketing, Social Media|0 Comments

Socially Selfless: 3 Reasons to share what others say about your brand

Social media can be an incredibly powerful tool in the hands of the right person, or it can be a minefield of etiquette missteps. The key is knowing how to distinguish one from the other. How can you know what [...]

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By |August 31st, 2015|Branding, Content Development|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By |August 17th, 2015|Branding, Social Media|0 Comments