These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]
Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.
You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.
Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.