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/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

How to Use Facebook to Improve Your Brand Image

In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]

By | December 23rd, 2015|Branding, Online Marketing, Social Media|0 Comments

Digital Isn’t Always the “Next Best Thing”

Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.

By | November 30th, 2015|Branding, Online Marketing, Social Media|0 Comments

Socially Selfless: 3 Reasons to share what others say about your brand

Social media can be an incredibly powerful tool in the hands of the right person, or it can be a minefield of etiquette missteps. The key is knowing how to distinguish one from the other. How can you know what [...]

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | August 31st, 2015|Branding, Content Development|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By | July 27th, 2015|Branding, Content Development|4 Comments

STOP Using Twitter – You’re Just Not Doing it Right!

*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.

By | June 18th, 2015|Branding, Social Media|1 Comment

Increase Your SEO Branding Power

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.

By | June 4th, 2015|Branding, SEO|1 Comment

Building Authority For Your Brand

What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.

By | May 1st, 2015|Branding, Content Development, Online Marketing|0 Comments

Creating a Content Schedule? Inventory First!

Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.