/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Get Interactive: How Periscope Can Help You Build Your Brand

If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]

By | February 1st, 2016|Branding, Mobile Marketing, Social Media|0 Comments

Social Media Marketing: Is Facebook Still Relevant?

If you’re a business looking to establish your online presence, setting up a Facebook page feels almost like an obligatory rite of passage. With over one billion active users a month, Facebook isn’t just the largest and most popular social [...]

By | January 25th, 2016|Branding, Social Media|1 Comment

How to Use Facebook to Improve Your Brand Image

In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]

By | December 23rd, 2015|Branding, Online Marketing, Social Media|0 Comments

Digital Isn’t Always the “Next Best Thing”

Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.

By | November 30th, 2015|Branding, Online Marketing, Social Media|0 Comments

Socially Selfless: 3 Reasons to share what others say about your brand

Social media can be an incredibly powerful tool in the hands of the right person, or it can be a minefield of etiquette missteps. The key is knowing how to distinguish one from the other. How can you know what [...]

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | August 31st, 2015|Branding, Content Development|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By | July 27th, 2015|Branding, Content Development|4 Comments

STOP Using Twitter – You’re Just Not Doing it Right!

*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.

By | June 18th, 2015|Branding, Social Media|1 Comment

Increase Your SEO Branding Power

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.

By | June 4th, 2015|Branding, SEO|1 Comment