These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
You can’t write awesome, quality content for a boring industry. If you’re trying, stop now. You can’t, because you don’t know the secret. Until now, you probably didn’t even know there was a secret, yeah? No topic under the sun [...]
If you took a walk down any street, you’d find brands everywhere you look. Brands have become the backbone of the marketing industry. The most successful companies are those who have established themselves as a brand that the public identifies [...]
At the heart of any successful brand is a great branding strategy, something not many new entrepreneurs are educated in. Since most advice you find online is related to improving your brand or staying consistent in your marketing efforts, it’s [...]
These days, many business owners are interested in figuring out how they can optimize their online presence in order to increase their conversion rates and build a better brand image for a bigger audience. If this is your goal, you [...]
One of the most important (yet, often poorly executed) aspects of any core marketing campaign lies in defining a key target audience to market your brand or product to. While this step can seem pretty simplistic, ask any professional marketer [...]