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/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | August 31st, 2015|Branding, Content Development|0 Comments

Developing Your Company Voice: What Does Your Brand Sound Like?

Let’s talk people. Today, we’re going to turn your company, your brand, into a person. Is your company annoying? A partier? A stuffed shirt or a laid back bohemian? -And whatever your company sounds like, is that the voice you [...]

By | August 17th, 2015|Branding, Social Media|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By | July 27th, 2015|Branding, Content Development|4 Comments

STOP Using Twitter – You’re Just Not Doing it Right!

*Deep breath* - Okay, I sometimes have these melt downs when I’m on Twitter. Today is one of those days. I’ve written so many articles on how to use Twitter, I just can’t do it again but you can read all of them here.

By | June 18th, 2015|Branding, Social Media|1 Comment

Increase Your SEO Branding Power

As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.

By | June 4th, 2015|Branding, SEO|1 Comment

Building Authority For Your Brand

What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.

By | May 1st, 2015|Branding, Content Development, Online Marketing|0 Comments

Creating a Content Schedule? Inventory First!

Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.

Social Media Over Dinner

As someone who works online, when was the last time you tried discussing what you do over dinner? If you’re like me, you don’t think twice about setting up a new campaign on Moz, adding meta tags to your new pages, using this social media tool,

By | April 24th, 2015|Branding, SEO, Social Media|4 Comments

Tech Jobs for Recent Grads: Aiming Down the Middle

Not all opportunities are created equal, not even in the democratic world of technology. For new or recent college graduates, this is an important point to make—not just philosophical, but practical. If you have a decent degree and a good [...]

By | April 20th, 2015|Branding, Social Media|0 Comments

Humanize Your Brand

Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.