These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
If you’re looking to improve your brand image and make your customer relationships more interactive, it’s time to try Periscope. Periscope is a live streaming app created and owned by Twitter. Since its release in March 2015, it has been [...]
If you’re a business looking to establish your online presence, setting up a Facebook page feels almost like an obligatory rite of passage. With over one billion active users a month, Facebook isn’t just the largest and most popular social [...]
In this day and age, Facebook is used for everything. From a way to stay in touch with family to promoting one's craft, Facebook is a way to get noticed. For many companies, social media is the latest way to [...]
Digital – the word brings up so many ideas, simply because of the times we live in. It could mean the Internet you used to reach this post, or the computer you’re reading it on. It could mean a mobile phone, a tablet or a card reader. From a business perspective, it could mean a surge in sales – or a crashing enterprise.
You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]
As a brand owner, you can directly affect what Internet users find when they look for information about your company. Nothing gives your brand more online recognition than the presence of your brand whether in images, local citations or the knowledge graph.