These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Every successful company has a clear and concise brand that is recognizable to the public. If you have a startup, it is your goal to develop a brand to address this issue. Your brand should have the propensity to be […]
When it comes to manage your business, you cannot leave anything up to chance. Making wild guesses about your customer preferences means suicide for your business! Conducting appropriate reviews and market surveys, on the other hand, can be a costly […]
When I first met Anne, I knew I was dealing with a professional. Her eye contact and handshake were polished, her direct approach to a variety of topics sounded simple when she discussed them. The truth of the matter is, […]
Welcome to another Women in Tech series. I’m sure you’ve all had a yahoo time during the holidays, but it’s now time to get back to work and continue our journey of meeting some truly creative women.
Working online for the past twenty […]
Another week and another awesome woman in tech that just blows me away. I had the pleasure of meeting Stefania on my last trip to Italy. Her husband treated us to a home cooked dinner and we enjoyed wonderful conversation, wine […]
There are only a few days in our career that we can really remember vividly. The day we were recently fired as an agency is one of those days. Yes, the team assigned to this project, actively working on this […]
Technology is evolving, no doubt, and for the past twenty years I’ve watched it grow by leaps and bounds. When I started in this industry, people were still afraid of the Internet. There was barely any activity, expect for the […]
We continue our global reach for Women in Tech and meet Bharati Ahuja. The beauty of working within a small niche of professional SEO’s (as I like to call them: the good ones and the bad ones) is getting to […]
You spent months designing and building your website, creating a content strategy, loading it with great images and marketing it to your target audience, but that ticker tape parade you were expecting hasn’t happened yet. You’ve not gotten so much as a […]
With so much going on around the world, it’s important to keep an eye on your objectives and goals. The reason I started this new series and have asked all these wonderful women for their input with Women In Tech, is that […]