Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Women in Tech: Meet Fiorenza Mella

This week I have the pleasure of introducing another wonderful woman in Tech. She’s located in Leiderdorp, Netherlands another country I would like to include in our global reach and mix. Fiorenza Mella is the CEO and founder Xpresso Communications.  She’s been on my […]

By |November 28th, 2014|Branding, International Marketing, Online Marketing|3 Comments

Women in Tech: Meet Patricia Skinner

Welcome back to our Women in Tech. This series will introduce global women in Technology. From Canada to Jordan, they live around the globe. In today’s post on Women in Tech, we meet Patricia Skinner. She’s an amazing woman, who I’ve […]

By |November 21st, 2014|Branding, International Marketing, Online Marketing|0 Comments

How Much of Your Posts Do People See?

You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they […]

By |November 17th, 2014|Branding, Content Development|0 Comments

Does Your Site Need a Web Designer or a Web Developer?

Anytime I’m asked do you need a Web Designer or a Web Developer in order to get a site built? In my mind I think Oo yeah the elusive unicorn that farts out rainbows. One has focus on eye candy, while the other tackles conversions, […]

By |November 3rd, 2014|Branding, Online Marketing|2 Comments

Online Marketing For Startups

The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up more and more, sustaining a successful online business may require […]

By |August 18th, 2014|Branding, Online Marketing|6 Comments

5 Simple Steps To Create An Online Brand

Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers.

By |July 7th, 2014|Branding, Online Marketing|0 Comments

Cut the HFCS From Your Copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We’re feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware – at least we should be – […]

By |July 3rd, 2014|Branding|0 Comments

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

They want to feel something.

It’s no secret that new media makes the biggest impact with […]

How to build a Google update-proof SEO strategy

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it’s not SEO that’s dead, it’s an industry keystone that’s gone on to a better place – like PageRank sculpting, or Press Release marketing, […]

By |May 30th, 2014|Branding, SEO|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.

By |May 22nd, 2014|Branding, Online Marketing|2 Comments