Branding

/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Building Authority For Your Brand

What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.

By | May 1st, 2015|Branding, Content Development, Online Marketing|0 Comments

Creating a Content Schedule? Inventory First!

Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.

Social Media Over Dinner

As someone who works online, when was the last time you tried discussing what you do over dinner? If you’re like me, you don’t think twice about setting up a new campaign on Moz, adding meta tags to your new pages, using this social media tool,

By | April 24th, 2015|Branding, SEO, Social Media|4 Comments

Tech Jobs for Recent Grads: Aiming Down the Middle

Not all opportunities are created equal, not even in the democratic world of technology. For new or recent college graduates, this is an important point to make—not just philosophical, but practical. If you have a decent degree and a good [...]

By | April 20th, 2015|Branding, Social Media|0 Comments

Humanize Your Brand

Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.

Figuring Out the Facebook Generation

Every decade that ushers in a new generation of fresh-faced youth will inevitably create a division among the status quo. What was once seen as cutting edge or revolutionary eventually expires and fades away in the wrinkles of antiquity.

10 Reasons to Use Social Networks

Using social networks is a must for most businesses, when it comes to online marketing. It’s easy to see the numbers growing from where we stand - for example, Hubspot reported that more than 92% of marketers think that social media marketing is one of the most important aspects of advertising and gaining brand recognition.

By | March 30th, 2015|Branding, Social Media|0 Comments

5 Ways to Promote Your Business on Social Networks

Whether you are new to the world of business or simply want to create more publicity and sales for your business, social media networks are the perfect place to help you out. But there are certain strategies required to make sure that you don’t only end up making a page or business space, but also receive the kind of attention you desire. Here are 5 ways to promote your business on social media networks.

By | March 27th, 2015|Branding, Social Media|5 Comments

5 Things Social Networks Help You With

You must have heard all the hype there is about the use of social networks and how it is the big thing in the world of internet marketing. You will come across one article upon other that keeps harping on about [...]

By | March 20th, 2015|Branding, Social Media|0 Comments

Self-Promotion Is The Best Way To Network

After years of putting ourselves out there we are finally getting the response and interaction we've been looking for. This year started out with a bang. Over twenty queries for interviews guest blogging and a few podcasts including Google+. And truth be told I’m scrambling for things to write.

By | March 13th, 2015|Branding, International Marketing, SEO|2 Comments