Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, […]

By |April 10th, 2014|Branding, Social Media|2 Comments

The Winners of Top SEO Women 2013

For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community […]

By |December 30th, 2013|Branding, SEO|11 Comments

Only CEO’s Need Apply

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important […]

By |December 2nd, 2013|Branding, Online Marketing, Social Media|3 Comments

Why Do People Buy and How Can You Compel Them To Buy From You?

Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important.

So, let’s start with the […]

By |November 18th, 2013|Branding, Online Marketing|3 Comments

Brand Building and Content Strategy with Shelly Kramer [video]

Recently in a hangout with Shelly Kramer I was invited to listen in as she was interviewed by Gabriella Sannino, and Doc Sheldon from Level Headed Marketing, to discuss SEO and integrated marketing. Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she’s a brand strategist focused on delivering integrated marketing solutions and leveraging the web and inbound marketing to drive leads and sales.

By |November 11th, 2013|Branding, Content Development, Videos|4 Comments

How To Use Twitter in Social Media

As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail.

By |September 16th, 2013|Branding, Online Marketing, Social Media|26 Comments

Become a Twitter Power User

It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, […]

By |September 2nd, 2013|Branding, Social Media|37 Comments

Branding Strategy | Building a Foundation on Trust

Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions […]

By |July 29th, 2013|Branding|3 Comments

3 Tips to Jumpstart Your Branding Brainstorming Creativity

Ah, branding. It’s the backbone of every successful, widely recognized company in the world. It’s one of the most important and effective aspects of marketing, and you want to be successful with your branding efforts.

There’s just one problem: you have […]

By |July 25th, 2013|Branding, Online Marketing|4 Comments

What You Need To Know About Building Trust

The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online.

And […]

By |July 15th, 2013|Branding, Online Marketing, Social Media|11 Comments