These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important.
So, let’s start with the […]
It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, […]
Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions […]
Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a […]
Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build.
If you make a mistake, you need to […]