Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

5 Mistakes You Can Make To Kill Your Brand

Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build.
Over-Apologizing
If you make a mistake, you need to […]

By |May 27th, 2013|Branding, Online Marketing|15 Comments

Treat your Customers like they Deserve and Expect

The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose […]

By |April 22nd, 2013|Branding|4 Comments

The Importance of Being in Tune with your Market’s Culture

Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language […]

By |April 1st, 2013|Branding, Online Marketing|0 Comments

Creating Customer Evangelists

People are going to talk about you, your company or your brand.  It’s a fact.  With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public.

You can’t stop what they are saying, […]

By |March 4th, 2013|Branding, Online Marketing, Social Media|5 Comments

Don’t Let the Wrong Person Handle your Company Blog

When you entrust your company’s image to someone, there are many things to consider. Your blog may be the first “contact” a user has with your brand, and the first impression can be just as important as when you first […]

By |February 27th, 2013|Branding|9 Comments

Inspiration…Lessons…Wise Words

Today’s post is going to be a little different.  I found some funny and insightful and interesting comments I wanted to share.  Below the comments are my thoughts/lessons to be learned.  So there really isn’t one theme to this post […]

By |February 22nd, 2013|Branding, Content Development, Online Marketing|10 Comments

Working in a Vacuum

I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing […]

By |February 18th, 2013|Branding, Content Development|5 Comments

Don’t Commit Social Media Suicide

Now and then, we see a prominent brand achieve some intense publicity, as a result of a single social media comment. In a perfect world, these would always be the brainchild of some incredibly astute PR professional, leveraging an opportunity […]

By |February 4th, 2013|Branding, Social Media|5 Comments

Creating a Successful SEO Elevator Pitch

As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses […]

By |January 28th, 2013|Branding|11 Comments

Building Authority in 2013

There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not […]

By |January 25th, 2013|Branding|8 Comments