These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Anytime I'm asked do you need a Web Designer or a Web Developer in order to get a site built? In my mind I think Oo yeah the elusive unicorn that farts out rainbows. One has focus on eye candy, while the other tackles conversions, [...]
The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up more and more, sustaining a successful online business may require [...]
Copywriters, if you think about it, are a bit like food manufacturers. We're feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware - at least we should be - [...]
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it's not SEO that's dead, it's an industry keystone that's gone on to a better place - like PageRank sculpting, or Press Release marketing, [...]
One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.
Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand.
Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops -- and each and every time, things go right back to normal in a few days. Facebook is synonymous with change, [...]
For the past year, I've watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community [...]