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/Branding

These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.

5 Simple Steps To Create An Online Brand

Every marketing company understands that a brand provides a business with an identity. Branding encompasses the values, products, services, and personality of the business. In many instances, quality brands are easily recognizable and are highly valued by customers.

By |July 7th, 2014|Branding, Online Marketing|0 Comments

Cut the HFCS From Your Copywriting

Copywriters, if you think about it, are a bit like food manufacturers. We're feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware - at least we should be - [...]

By |July 3rd, 2014|Branding|0 Comments

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]

How to build a Google update-proof SEO strategy

It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it's not SEO that's dead, it's an industry keystone that's gone on to a better place - like PageRank sculpting, or Press Release marketing, [...]

By |May 30th, 2014|Branding, SEO|0 Comments

4 Ways Marketers Neglect Their Own Brand, and What to Do About It

One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.

By |May 22nd, 2014|Branding, Online Marketing|2 Comments

Story Telling – Part of Your Brand

Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were still engaging experienced advertising, marketing and promotions firms to do their branding, the current accessibility of Internet technology and information exchange make it possible for nearly everyone to create and promote a brand.

By |May 12th, 2014|Branding, SEO|2 Comments

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops -- and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, [...]

By |April 10th, 2014|Branding, Social Media|2 Comments

The Winners of Top SEO Women 2013

For the past year, I've watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community [...]

By |December 30th, 2013|Branding, SEO|11 Comments

Only CEO’s Need Apply

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important [...]

By |December 2nd, 2013|Branding, Online Marketing, Social Media|3 Comments

Why Do People Buy and How Can You Compel Them To Buy From You?

Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important. So, let’s start with [...]

By |November 18th, 2013|Branding, Online Marketing|3 Comments