These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
This week I have the pleasure of introducing another wonderful woman in Tech. She's located in Leiderdorp, Netherlands another country I would like to include in our global reach and mix. Fiorenza Mella is the CEO and founder Xpresso Communications. She's been on my [...]
Welcome back to our Women in Tech. This series will introduce global women in Technology. From Canada to Jordan, they live around the globe. In today's post on Women in Tech, we meet Patricia Skinner. She's an amazing woman, who I've [...]
You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they [...]
Anytime I'm asked do you need a Web Designer or a Web Developer in order to get a site built? In my mind I think Oo yeah the elusive unicorn that farts out rainbows. One has focus on eye candy, while the other tackles conversions, [...]
The Internet is a marketing resource that has unlimited potential. Currently, this platform and technique offers businesses the ability to create and maintain an online presence. Although startups are popping up more and more, sustaining a successful online business may require [...]
Copywriters, if you think about it, are a bit like food manufacturers. We're feeding messaging to the masses, and most people are completely oblivious to the ingredients we use. But we are aware - at least we should be - [...]
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]
It seems like about every ten minutes, someone is proclaiming that SEO is dead. Or, if it's not SEO that's dead, it's an industry keystone that's gone on to a better place - like PageRank sculpting, or Press Release marketing, [...]
One of my first agency clients gave me a bit of old-timey wisdom I’ll never forget: the cobbler’s children are always shoeless. It’s such a perfect analogy for struggle many marketers – particularly digital ones – have with nurturing their own brands. We’re experts in our field, and we’re great at helping other businesses and brands articulate their stories.