These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops — and each and every time, things go right back to normal in a few days. Facebook is synonymous with change, […]
For the past year, I’ve watched great women in our community grow in the SEO industry. When I started the TOPS SEO women series, it got mixed reviews. Some welcomed the series and embraced it, while others in the community […]
Increasing sales is crucial in today’s competitive marketplace. If your site has taken a hit by Google and your traffic is suffering, converting the traffic you do have at a higher rate becomes even more important.
So, let’s start with the […]
It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, […]
Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions […]