These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, […]
Conversations in the online marketing arena have recently been heavily focused on supposedly “new” buzzwords, like content marketing, branding strategy and social relevance. Well, I’m sorry to burst anyone’s bubble, but none of those are new concepts. Their current definitions […]
Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a […]
Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build.
If you make a mistake, you need to […]
The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose […]
Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language […]
People are going to talk about you, your company or your brand. It’s a fact. With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public.
You can’t stop what they are saying, […]