These articles are geared toward helping you build your brand, including topics such as the curse of perfectionism in branding, online reputation management and using social media to brand yourself.
Do you want to kill your brand? It’s really surprisingly easy, once you know how to do it. Here are five tried-and-true ways to destroy the brand you’ve worked so hard to build.
If you make a mistake, you need to […]
The old saying, “The customer’s always right” may not always be true, but for the most part, I think they’re good words to live by, at least for a prudent businessman. Not too many of us can afford to lose […]
Whether you’ve set up shop in a brick and mortar shop or strictly online, when you’re trying to connect with a regional market, it’s critical that you know the local culture. That addresses a lot more than just the language […]
People are going to talk about you, your company or your brand. It’s a fact. With Blogging, social media and so many easy outlets, people are taking their comments and complaints to the public.
You can’t stop what they are saying, […]
When you entrust your company’s image to someone, there are many things to consider. Your blog may be the first “contact” a user has with your brand, and the first impression can be just as important as when you first […]
Today’s post is going to be a little different. I found some funny and insightful and interesting comments I wanted to share. Below the comments are my thoughts/lessons to be learned. So there really isn’t one theme to this post […]
I recently spoke with a prospective client for a cleanup project after they received one of those pesky Google Slaps for unnatural links and their site dropped a couple of hundred pages in the SERPs. As usual, the first thing […]
As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses […]
There have been many observations recently about how authority is creeping deeper and deeper into our online world. It’s not really new – it just seems to be receiving a little more attention lately. Google confirmed in 2010 that not […]