“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Your web presence is up and running smoothly, the visitors are swarming, and even buying your products or services. The next step is to start a related blog. Your blog might be a place for your customers to ask questions, to talk to other customers, or to find more detailed information about your company, services and products. Whatever the purpose and intended goal for your blog, there are a few generally accepted rules, which apply to all company or business blogs, that will keep visitors coming back.
As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.
In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!
True story – While looking through client folders a few days ago, we came across a brief Wordpress tutorial created for a client. We thought, “Why not share this with our readers?” Sometimes, that’s all it takes to find some content gold – and here it is: a classic case of repurposing content! Of course, the images needed to be updated for the current Wordpress version, but hey... success takes work.
Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content! Once you realize what you’re looking at, you’ll find that analytics information can give you excellent ammunition against writer’s block.
This may seem elementary to some of our readers, but we’re getting more requests for “how to’s” on writing organic SEO content. Et voila! Being prepared and knowing the basics will make your job moving forward that much easier. What follows is the brick and mortar of any great SEO content – the minimum you should do, in order to feel confident your page will be indexed, rank well in the SERPs and please visitors.
Copywriting and content development are often used interchangeably, as if they mean the same thing. Gasping in horror while I write this- however, although they’re both part of a package, they deal with separate issues. Granted, if you are not in the industry then you may very well not know the difference. So pull up a chair and let me break it down for you.