“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
In this article, we’ll walk through one of our processes for measuring site quality. By the end of the how to, we’ll discover: what type of content we currently have that brings in strong traffic (our top ten list for the day), a non-performing page that needs repurposing, updating or deletion, new key terms we haven’t yet targeted, and at least five new topics for our next blogging cycle. Get ready to follow along – learn what to look for! Grab a pen and paper, because here goes nothing!
True story – While looking through client folders a few days ago, we came across a brief Wordpress tutorial created for a client. We thought, “Why not share this with our readers?” Sometimes, that’s all it takes to find some content gold – and here it is: a classic case of repurposing content! Of course, the images needed to be updated for the current Wordpress version, but hey... success takes work.
Web analytics is more than a bunch of numbers and graphs. Take a chance, step outside the box and turn your analytics program into a high-powered tool for writing dynamic, engaging content! Once you realize what you’re looking at, you’ll find that analytics information can give you excellent ammunition against writer’s block.
This may seem elementary to some of our readers, but we’re getting more requests for “how to’s” on writing organic SEO content. Et voila! Being prepared and knowing the basics will make your job moving forward that much easier. What follows is the brick and mortar of any great SEO content – the minimum you should do, in order to feel confident your page will be indexed, rank well in the SERPs and please visitors.
Copywriting and content development are often used interchangeably, as if they mean the same thing. Gasping in horror while I write this- however, although they’re both part of a package, they deal with separate issues. Granted, if you are not in the industry then you may very well not know the difference. So pull up a chair and let me break it down for you.
Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning... They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).
In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.
When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…
Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers are calling, though; your fans are waiting. What do you do? If you have a treasure trove of SEO content, you dig into it. If you don’t have one, it’s time to build one – and fast.