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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Online Marketing Strategies | More Content, Traffic and Prospects

Studies have shown a direct correlation between content, traffic and leads. For example, a 2011 Hubspot study of over 4,000 businesses showed those that published 20+ posts a month saw 5 times more traffic than those that put 4 pieces [...]

By | June 21st, 2012|Content Development, Online Marketing, SEO|179 Comments

5 Steps to Boosting the Perceived Value of Your Copywriting Content

So, writers… call me crazy, but do you ever get the idea that brainstorming strategies, research and content creation just aren't appreciated? I mean, do you feel like you're getting your full due for the creativity, cramped fingers and back [...]

By | June 11th, 2012|Content Development|144 Comments

Developing Copywriting & Content Strategies Like a Pro

(2 Phases, 6 Steps and a Partridge in a Pear Tree) Convert Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us [...]

By | May 31st, 2012|Content Development, Online Marketing|187 Comments

Online Marketing 101: In the Beginning, There Was Google

Buried in online marketing day in, day out, we often forget that there are *gasp* people who don't know search, marketing, or the intricacies of content development. We know, we know; it's hard to believe, isn't it? Well, we're still [...]

Beyond Content: Compelling, Consistent, Valuable Marketing

A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to [...]

Never Compromise

I have yet to see Meryl Streep's movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343's official mascot!) this morning. "Never Compromise" jumped out of the poster at me. Isn't that the truth; it's [...]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

You've spent hours researching and crafting the perfect piece of content. Now, you're worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few [...]

By | April 30th, 2012|Content Development, Online Marketing|50 Comments

Are You Making These Mistakes With Your Content?

Content is a good word with a lot of meanings. It means significance, substantive information, topics. Depending on the use, it also means agreeing, satisfied or gratified. Put into a single definition, content could be, "Topics that provide a large [...]

By | April 2nd, 2012|Content Development, Online Marketing|68 Comments

I Really Want to Buy This From You…

Do you remember back in prehistoric times (i.e. before the Internet, Google and one-click payments) when you walked into a store, found what you wanted, looked at the price tag, walked to the counter and paid for it? As a [...]

By | March 29th, 2012|Content Development|105 Comments

How to Build Content for SEO Without Bombarding Readers

A long time ago, back in the dark ages of 2008, we wrote an article about how to build content for SEO without bombarding your readers. We know, because we recently practiced a little bit of the due diligence we [...]

By | March 15th, 2012|Content Development, Online Marketing, SEO|386 Comments