“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Content is a good word with a lot of meanings. It means significance, substantive information, topics. Depending on the use, it also means agreeing, satisfied or gratified. Put into a single definition, content could be, "Topics that provide a large [...]
Do you remember back in prehistoric times (i.e. before the Internet, Google and one-click payments) when you walked into a store, found what you wanted, looked at the price tag, walked to the counter and paid for it? As a [...]
A long time ago, back in the dark ages of 2008, we wrote an article about how to build content for SEO without bombarding your readers. We know, because we recently practiced a little bit of the due diligence we [...]
Have you ever wondered why your website has a low conversion rate? You're ranking well for your search terms in search engines like Google, Yahoo and Bing, so what gives? Many businesses face this challenge, and it's often because of [...]
Content developers R' Us. Using the highest forms of technological pen and ink (to wit, the computer), we craft humorous, informative, selling copy – not for just anybody, but for your target market. We talk about content on our service pages, emphasize it heavily in our articles (have you seen our Content Development section?), and use it with blunt force against our clients' competitors. We call it content domination, and it works a little something like this…
When social first started, it was just a place to socialize online. Then businesses with one-track, money-oriented minds began to see an easy opening into consumers' thoughts. Says the marketer to the CEO, "Suppose we can use this whole social thing? What if we could 'befriend' our customers? This is a direct line to them: a place where we'd have no problem creating brand advocates and cheerleaders!" Nod, nod, goes the CEO...
Many people are confused by the two WordPress versions. A common question is, "Does it really matter which one I use?" Both are free to use, can be a site or blog platform, and both have the name "WordPress". However, the similarities end there, and the differences between the two WordPress versions are massive. In fact, they're worlds apart.
Sometimes we forget that not everyone is buried in online marketing like we are. In fact, most people aren't… it boggles the mind. Did you know most people aren't professional SEOs? Makes sense; if they were, we wouldn't have jobs, but it's that whole "circle of I" syndrome we keep talking about.
Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual [...]