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Our International SEO consultants understand that starting an online business takes time. Depending on your needs, online assets and goals, we create your online brand identity. The entire focus of our content strategies and SEO campaigns are to bring value to your online business, and to build on your efforts to grab the public’s attention. Come talk to us about the next Level of your online business.

Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Writing Organic SEO Content – How To & Definition Terms

This may seem elementary to some of our readers, but we’re getting more requests for “how to’s” on writing organic SEO content. Et voila! Being prepared and knowing the basics will make your job moving forward that much easier. What follows is the brick and mortar of any great SEO content – the minimum you should do, in order to feel confident your page will be indexed, rank well in the SERPs and please visitors.

By |January 4th, 2011|Content Development, SEO|48 Comments

Information Architecture – Content Layout is Everything

What is Information Architecture, or IA, and why is it important? Who does it? Who should? If these questions have been buzzing around in your head, getting in the way of daily thought, this article is just the thing for you. On the other hand, if you’re only interested in creating a user-friendly, converting, professional, etc. site, read on, oh grasshopper.

By |December 28th, 2010|Content Development, SEO|12 Comments

Copywriting, Content Development and Strategies

Copywriting and content development are often used interchangeably, as if they mean the same thing. Gasping in horror while I write this- however, although they’re both part of a package, they deal with separate issues. Granted, if you are not in the industry then you may very well not know the difference. So pull up a chair and let me break it down for you.

By |December 15th, 2010|Content Development, Online Marketing, Social Media|24 Comments

The Psychology of Content

Click behavior, click triggers, logical impulses, common sense… it’s all part of the psychology of content. The amazing thing is how much actually goes into this psychology. Words have more than just a dictionary meaning... They create imagery, emotion and most of all a connection. This is one of the lessons I intend to pound into you today (figuratively speaking, of course).

By |December 1st, 2010|Content Development, Online Marketing|39 Comments

Semantics and Relevance: Even Keywords Need Support Sometimes

In content, you have synonyms, plurals and related terms. When you read a sentence, you get the meaning of a word based on the context. You get the meaning of the sentence based on the surrounding sentences. In fact, a lot of our reading comprehension doesn’t come because we’re walking dictionaries, but because we use surrounding information to support our understanding of the written word.

By |November 29th, 2010|Content Development, SEO|31 Comments

How to Start a Content Strategy

When writing for the World Wide Web, content developers have to remember to use Internet data to write for their readers. Quite simply, writing for the Internet isn’t the same discipline as writing for print; when writing for print, for example, you don’t have search engines to consider…

By |November 22nd, 2010|Content Development, Online Marketing|41 Comments

4 Lessons for Creating a SEO Content Treasure Trove

Let’s face it; writing engaging, entertaining works of art to awe humanity is a crapshoot. Sometimes you hit the bull’s eye; most times, you aren’t even close to the target first time around. The readers are calling, though; your fans are waiting. What do you do? If you have a treasure trove of SEO content, you dig into it. If you don’t have one, it’s time to build one – and fast.

By |July 26th, 2010|Content Development, SEO|23 Comments

SEO Copywriting: The Road Less Traveled

After many years as an SEO copywriter, I still have people asking me, “What do you do all day?” If I just answer, “I write”, the inevitable next question is, “What do you write?” There’s never an easy answer, so let me break it down into straightforward terms. What does it take to write an SEO article?

By |July 2nd, 2010|Content Development, SEO|24 Comments

SEO Copywriting: Is Your Copy Ready for Visitors?

You write what seems a beautiful example of SEO copywriting, only to find that visitors don’t agree. They don’t come, they don’t stay; they don’t read. What gives? You were sure your copy was ready to “go live”, but it shortly becomes obvious that only you agree with you. Lessen the chances of this SEO copywriting conundrum by following this checklist:

By |June 30th, 2010|Content Development, Online Marketing, SEO|19 Comments

SEO and Writing Quality Web Content

There is a lot of information on how to lead a SEO campaign for your online success. You can read, view, subscribe, buy into, etc., but one thing is always clear. Learning how to maximize your SEO in content is […]

By |June 8th, 2010|Content Development, Online Marketing, SEO|27 Comments