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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Evaluating Web Pages | Is Your Informational Site Research Worthy?

Building Trust Is Important What is the purpose of your website? Actually, let's ask this question a different way. Do you have a section on your site dedicated to informing your visitors about [your topic]? This blog is [...]

By | July 5th, 2012|Content Development, Online Marketing|54 Comments

Setting Up Your Self-hosted WordPress.org Site for Business

Editors Comment: We have updated this article with new information in orange! Occasionally, we write about the #1 Content Management System (CMS), WordPress. It is, after all, the platform we built our site and blog on, as well as numerous [...]

5 Website Usability Tips for the Professionally Helpful Site

We recently had the chance to surf the web and gawk at the type of sites out there. To tell you the truth, it reminded the team of the olden days – not necessarily the days of annoying, ugly websites, [...]

By | June 25th, 2012|Branding, Content Development, Online Marketing|133 Comments

Online Marketing Strategies | More Content, Traffic and Prospects

Studies have shown a direct correlation between content, traffic and leads. For example, a 2011 Hubspot study of over 4,000 businesses showed those that published 20+ posts a month saw 5 times more traffic than those that put 4 pieces [...]

By | June 21st, 2012|Content Development, Online Marketing, SEO|179 Comments

5 Steps to Boosting the Perceived Value of Your Copywriting Content

So, writers… call me crazy, but do you ever get the idea that brainstorming strategies, research and content creation just aren't appreciated? I mean, do you feel like you're getting your full due for the creativity, cramped fingers and back [...]

By | June 11th, 2012|Content Development|144 Comments

Developing Copywriting & Content Strategies Like a Pro

(2 Phases, 6 Steps and a Partridge in a Pear Tree) Convert Many business owners hire copywriters and content strategists (shameless plug: we do this) to create conversion copy for their landing pages, but they also hire us [...]

By | May 31st, 2012|Content Development, Online Marketing|187 Comments

Online Marketing 101: In the Beginning, There Was Google

Buried in online marketing day in, day out, we often forget that there are *gasp* people who don't know search, marketing, or the intricacies of content development. We know, we know; it's hard to believe, isn't it? Well, we're still [...]

Beyond Content: Compelling, Consistent, Valuable Marketing

A long time ago, we wrote about SEO fast food (I’ll Take #1 Ranking with That, but Hold the Fries).  The idea of SEO fast food is that everyone wants fast online marketing; they want fast results.  They want to [...]

Never Compromise

I have yet to see Meryl Streep's movie The Iron Lady, but I noticed a poster as I was walking Lucy (Level343's official mascot!) this morning. "Never Compromise" jumped out of the poster at me. Isn't that the truth; it's [...]

How to Boost the Success of Your Link Bait BEFORE You Hit Publish

You've spent hours researching and crafting the perfect piece of content. Now, you're worried. What if your content fails to generate those much needed links? So, you tweak the content. You tweak it some more. Then, you change a few [...]

By | April 30th, 2012|Content Development, Online Marketing|50 Comments