“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Over the past year, we’ve seen an emerging trend among big business clients. It’s disturbing, this trend, because it points to the fact that a lot of businesses believed the SEO hype and didn’t pay attention to what the actual […]
Have you ever heard the phrase, “You can’t market a piece of junk?” There are other… ahem… shall we say, more ‘graphic’ versions of the saying, but that’s the cliché sans the expletives.
While this quote could be disproven (you really […]
You learn a lot of things in Marketing 101. Things like “Starting sales copy with negatives is a negative thing.” You learn that meeting a customer’s eyes is important, as is active listening. By the time you’re done with the […]
WordPress – it’s a content management system, a blogging platform and “that place you put your blog on”. It’s often thought of in relation to blogs, but have you ever thought of it as a “place to put your site […]