“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Content curation? Not content creation? Even the word processor we use thinks the word is spelled wrong. However, content curation has been around for quite awhile. As content developers and a business with a blog, we know it’s hard to keep up with the constant need for fresh articles. After posting umpteenth hundred posts, everybody has at least one experience with the whole “What do I write about NOW” question. Usually, this happens only a day or two before the next one post is due to come out.
Many of you may not know, but we put up a website usability survey on our site some time back in October. At the end of the survey, we left a place for open-ended comments where visitors can add their thoughts, tips, pointers, etc.
Our last Wordpress How To, where we covered the very basics of setting up a Wordpress.org (self-hosted) site, was received well by many of our readers. We’ve received several emails and tweet requests for another Wordpress tutorial, based on widgets, sidebars and plugins. We’re listening!
This isn’t a short blog, (they never are) but it holds a lot of information for those struggling to write their own web content and blogs. If you don’t have time now, bookmark it and come back later. This is essential information for those trying to figure out how to write for their visitors, to keep them coming back again!
Okay, people, here comes a question to ponder. Why do we blog? Not “we”, as in Level343, but “we” as in bloggers. While some may blog “just because” and don’t care whether people read it or not, this isn’t the case for the majority. You have a voice and you want it to be heard; you want to inform, engage and entertain the masses. For businesses, blogging has an even bigger purpose. Besides informing and engaging, you want to bring traffic to the blog and, in turn, to your site.
Your web presence is up and running smoothly, the visitors are swarming, and even buying your products or services. The next step is to start a related blog. Your blog might be a place for your customers to ask questions, to talk to other customers, or to find more detailed information about your company, services and products. Whatever the purpose and intended goal for your blog, there are a few generally accepted rules, which apply to all company or business blogs, that will keep visitors coming back.
As SEO professionals, copywriters and all around mad-crazy marketing gals, we get to think about fancy things like, “How are we going to use this keyword without totally bollixing the whole marketing aspect?” That’s always a fun consideration.
The Google Dance Infographic, Google's Updates - Logos copyright by Google"/>You know – people talk about how SEO isn’t one of those things you can do once and then reap the benefits forever (I say people, but I mean SEO professionals). We’ve talked about how search engines are constantly updating; it’s what they do. Spammers get more sophisticated, darn them; search engines have to evolve to combat spammers. Optimizers, marketers and site owners have to change to combat the evolution of the search engines. It’s a vicious, vicious circle.