Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:

They want to feel something.

It’s no secret that new media makes the biggest impact with […]

Well-Written is Not Optional

If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]

By |May 26th, 2014|Content Development, Online Marketing|0 Comments

Tumblr for SEO? The case for social’s newest up-and-comer

When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled.

“REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.”

Yes, Tumblr. For LOTS of reasons – not the least of […]

By |May 15th, 2014|Content Development, SEO|9 Comments

Zen blogging and the art of the longtail keyword

My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It […]

By |May 8th, 2014|Content Development, SEO|2 Comments

Content Strategy Done Right

Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn […]

By |May 5th, 2014|Content Development, Online Marketing|1 Comment

Are You a Social Media Dilettante?

Question: Are you a social media dilettante?

More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din?

Confession: I was. I had so many social community groups, platforms, […]

By |April 28th, 2014|Content Development, Social Media|3 Comments

Building Your Content Strategy in 2014

The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while.  Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]

By |April 21st, 2014|Content Development, Online Marketing, SEO|8 Comments

Writing Guest Blogs that Dominate

After the explosive online storm that followed Matt Cutt’s declaration that guest blogging was more or less dead, everybody who was anybody in the world of SEO had something to say on the subject. Most industry professionals concurred that any […]

By |April 17th, 2014|Content Development, Online Marketing|7 Comments

Starting an International SEO Campaign | 5 Critical Elements

After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and […]

By |April 14th, 2014|Content Development, International Marketing|1 Comment

17 Sources Of Content Inspiration For Your Content Strategy

In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual content. In turn, it is the content that will convert […]

By |April 3rd, 2014|Content Development, Online Marketing|3 Comments