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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Content Hacking: Being Your Own Victim

Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.

By |November 9th, 2015|Content Development, Online Marketing, SEO|3 Comments

How To Grow Your Business with Social

News flash: Social media is not a passing fad. As of early 2015, 75 percent of all small to medium-sized businesses use social media to promote their organizations. Furthermore, even if you aren't talking about your business online, your consumers are.

By |September 28th, 2015|Content Development, Social Media|0 Comments

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By |August 31st, 2015|Branding, Content Development|0 Comments

Creating SEO Content for Search Engines AND Visitors

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]

By |August 10th, 2015|Content Development, SEO|3 Comments

How To Stop Your Blog From Sucking

Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T

By |August 6th, 2015|Content Development, Online Marketing|0 Comments

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

By |August 3rd, 2015|Content Development, Online Marketing|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By |July 27th, 2015|Branding, Content Development|4 Comments

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?

By |July 20th, 2015|Content Development, Online Marketing|4 Comments

From Spiny to Piney – Evergreen Content to the Rescue

Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.

By |July 13th, 2015|Content Development|1 Comment

Copywriting 101: The Ins & Outs of Great Copy

If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.

By |June 29th, 2015|Content Development|0 Comments