/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

6 Content Marketing Trends That Are Shaping Online Marketing Efforts

Content marketing trends depend on the industry you're in. However, the buzz surrounding content marketing is only growing as Internet marketing continues to outpace traditional marketing methods. Some trends are going in a direction that any quality content marketer can [...]

By | July 14th, 2016|Content Development, Online Marketing|0 Comments

Content Audits: What Are They, and How Do They Help You?

Content audits: they’re all the rage according to marketing folk. When you talk to someone in the industry, it’s a fair bet that they’ll be pushing you to “get one done.” But what is a content audit? And if you [...]

By | July 5th, 2016|Content Development|4 Comments

What’s the ROI on Semantic Markup?

There’s a rising interest in the use of structured data and schemas to increase reach and effectiveness with the use of schema.org markup. The question in many business owners’ minds is: should I invest in semantic markup, and what’s the [...]

By | June 27th, 2016|Content Development, Online Marketing, SEO|2 Comments

Content Strategy A Guide To Solving Your Audience’s Questions

You know that stock photo picture of success, where some buff man or woman looks out over this beautiful landscape on top of a hill or mountain that was obviously hard to climb, and makes it look easy as pie [...]

By | May 23rd, 2016|Content Development, Online Marketing|2 Comments

The Marketing Agency Onus: When the Client Does the Writing

Warning: this is going to sound really bad. It’s going to sound like I don’t think clients are capable of writing. There’s only a tad bit of truth in that. You see, when it comes to content marketing strategies and [...]

By | April 18th, 2016|Content Development, Online Marketing|2 Comments

Marketing: Just Another Word For Manipulation?

A little background: a few weeks ago, I wrote “Marketing to the ‘Why’”, after which ensued an interesting conversation between myself and Arth Strout of Customer First Marketing (you can read the conversation in the comments of the post). During [...]

By | April 11th, 2016|Content Development, Online Marketing|1 Comment

3 SEO Hacks to Get More Authoritative Links

Search engines give value to outbound links from authoritative websites. When a site considered authoritative by search engines links to yours, it enhances the authority of your site and boosts its visibility in search engine results. As you plan your [...]

By | April 4th, 2016|Content Development, SEO|4 Comments

Content Marketing: Engaging Content

The online space is saturated with content. There’s an article written on pretty much any topic you can think of (although not necessarily written well). One could even argue that there’s nothing left to say. Unfortunately, that’s the reality of [...]

By | March 22nd, 2016|Content Development, Online Marketing|6 Comments

Your Content Marketing Campaigns Should Include This

Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]

By | February 28th, 2016|Branding, Content Development|4 Comments

6 Steps (Plus One) to Take AFTER You’ve Published Your Post

Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]

By | February 22nd, 2016|Content Development, Online Marketing|0 Comments