“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]
Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]
Do you want to start a blog, but keep putting it off? Perhaps you’re not sure what to write about. Or maybe you’re scared you’ll run out of steam. Fear of running out of ideas is a common concern, and [...]
Starting a business blog is one of the most cost-effective ways to increase search engine rankings and drive traffic to your website. But writing compelling, high-quality content is only half the battle. You want your audience to comment on your [...]
Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.
You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).
No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]
Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T