“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
A little background: a few weeks ago, I wrote “Marketing to the ‘Why’”, after which ensued an interesting conversation between myself and Arth Strout of Customer First Marketing (you can read the conversation in the comments of the post). During [...]
The online space is saturated with content. There’s an article written on pretty much any topic you can think of (although not necessarily written well). One could even argue that there’s nothing left to say. Unfortunately, that’s the reality of [...]
Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]
Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]
Do you want to start a blog, but keep putting it off? Perhaps you’re not sure what to write about. Or maybe you’re scared you’ll run out of steam. Fear of running out of ideas is a common concern, and [...]
Starting a business blog is one of the most cost-effective ways to increase search engine rankings and drive traffic to your website. But writing compelling, high-quality content is only half the battle. You want your audience to comment on your [...]
Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.