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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

Your Content Marketing Campaigns Should Include This

Today’s online market makes it almost impossible for anyone to be seen or heard. With content saturating the web, it’s more important than ever to use strategies that set you apart from everyone else. Here’s what you need to know [...]

By | February 28th, 2016|Branding, Content Development|4 Comments

6 Steps (Plus One) to Take AFTER You’ve Published Your Post

Remember that Kevin Costner movie, where he kept hearing, “If you build it, they will come,” and he did, and they did, and everything ended happily ever after? Publishing great content, if that’s all you do, is kind of like [...]

By | February 22nd, 2016|Content Development, Online Marketing|0 Comments

4 Ways to Get More Blog Ideas Than You Can Handle

Do you want to start a blog, but keep putting it off? Perhaps you’re not sure what to write about. Or maybe you’re scared you’ll run out of steam. Fear of running out of ideas is a common concern, and [...]

By | February 8th, 2016|Content Development, Online Marketing, Social Media|1 Comment

No One Will Read Your Blog, Unless You Do These 4 Things

Starting a business blog is one of the most cost-effective ways to increase search engine rankings and drive traffic to your website. But writing compelling, high-quality content is only half the battle. You want your audience to comment on your [...]

By | January 18th, 2016|Content Development, Social Media|1 Comment

Socially Selfless: 3 Reasons to share what others say about your brand

Social media can be an incredibly powerful tool in the hands of the right person, or it can be a minefield of etiquette missteps. The key is knowing how to distinguish one from the other. How can you know what [...]

Content Hacking: Being Your Own Victim

Whether you call it growth hacking, content hacking or just plain good marketing, it means making your website the best product-selling, business-growing, advocate-building, brand-developing, influencer-making website it can be.

By | November 9th, 2015|Content Development, Online Marketing, SEO|3 Comments

How To Grow Your Business with Social

News flash: Social media is not a passing fad. As of early 2015, 75 percent of all small to medium-sized businesses use social media to promote their organizations. Furthermore, even if you aren't talking about your business online, your consumers are.

By | September 28th, 2015|Content Development, Social Media|0 Comments

Storytelling Brands: Creating Compelling Content

You know, we ask a lot of our content. We expect it to bring traffic in, lift our rankings, entice repeat visits and convert our visitors to customers. All that, and then we write something like this actual product description, “Refill candle inserts, white stearine wax in plastic sleeve, size: 4 inches by 2 inches.” Wow. I want to buy that (heavy on the sarcasm).

By | August 31st, 2015|Branding, Content Development|0 Comments

Creating SEO Content for Search Engines AND Visitors

No matter what industry you’re in, standing out from your competitors can be difficult. This is especially true in the realm of digital content creation, where you might have hundreds or thousands of competitors. This is the very reason we [...]

By | August 10th, 2015|Content Development, SEO|3 Comments

How To Stop Your Blog From Sucking

Let’s face it, there are too many blogs out there and too many of them suck. The main reason for this is because businesses read that they should have a blog but don’t understand what it takes to make it work for them. T

By | August 6th, 2015|Content Development, Online Marketing|0 Comments