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/Content Development

“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…

The Publisher’s Guide to Repurposing Content

Repurposing content: to adapt content for use in a different purpose. Publisher: an individual or corporation responsible for the printing and distribution of digital or printed publications. In other words, you.

By | August 3rd, 2015|Content Development, Online Marketing|0 Comments

Content Plus Company Culture Equals Brand Image

A lot of people in the online industry forget that marketing and advertising has to start with a voice. I can’t tell you how many times I’ve worked with small or large companies that outsource their content because they have [...]

By | July 27th, 2015|Branding, Content Development|4 Comments

An Expert Guide to Content Strategy

I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?

By | July 20th, 2015|Content Development, Online Marketing|4 Comments

From Spiny to Piney – Evergreen Content to the Rescue

Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.

By | July 13th, 2015|Content Development|1 Comment

Copywriting 101: The Ins & Outs of Great Copy

If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.

By | June 29th, 2015|Content Development|0 Comments

Why Isn’t Your Content Converting?

Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting [...]

By | June 22nd, 2015|Content Development, SEO|0 Comments

How to Write A Good SEO Article

If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]

By | June 8th, 2015|Content Development, Online Marketing, SEO|0 Comments

5 Important Considerations For Your International SEO Audit

Is your business capable of stretching across oceans? Do you dabble in sending packages “across the pond”? How about shipping goods to the exotic East? If your business is international, don’t you think your SEO should be, too?

7 Places For Blogger Outreach

Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.

By | May 18th, 2015|Content Development, Online Marketing|0 Comments

4 Great Ways to Make Content Shareable

Viral is the buzzword of the day, it’s true, but do you ever feel like one of those street-corner hawkers of the 40’s and 50’s? “Greeeeeat content! Get’cher great content here!” You’ve written this fantastic piece you just know will [...]

By | May 13th, 2015|Content Development, Online Marketing|0 Comments