“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.
Okay, So What Is A Content Inventory? A content inventory is exactly what it sounds like. It’s an inventory of the content currently available on your website. For that matter – and for the really ambitious – you can add in any content you have elsewhere, as well.
Traditionally, marketing and advertising had primarily been about reaching out to the consumers and convincing them to buy products/services. What we now call outbound marketing. It used to be a one-way communication channel where the company talked and the consumer listened. The messages were created accordingly.
Today’s spiel is about when you don’t keep track of your content, you might miss out on a large number of potential leads. This is where the quick and dirty content audit comes in. We wrote a great post on SEO and Content Audits a while back, but I wanted to give you a refresher and some quick steps you can implement moving forward.
Making Global Engagement Possible. Content marketing is the singularly most important tool to achieve global engagement. They don’t call it the global village for no reason!
Content marketing is one of the most popular marketing trends these days. These tips and tricks will help you make the most of your content marketing regime in 2015. Give your business the boost it very well deserves and mark a year of prosperity like never before!
People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!).
People’s search trends are changing; the use of long-tailed semantic keywords during their search queries is more common when looking for relevant search results. For instance, when a person searches for “SEO services in San Francisco” or “the best grill on Castro Street”, they are looking for businesses that are located in the nearest possible proximity. As Google (and other search engines) adapts to these customer needs, the need for localizing your business becomes inherently important for your business’ success.
There’s been a lot of talk about search engine optimization (SEO), why it is necessary and how it has been helping businesses improve their online visibility. It is undoubtedly an important element when it comes to search engine rankings. But given [...]