“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
You’ve spent months or even years perfecting your online marketing presence – with an amazing strategy, designing your website and putting your social media plans into action, only to find that visitors aren’t hanging around and qualified leads aren’t turning […]
Over the last few years, I’ve been increasingly amazed at how versatile and effective email marketing can be, and how few companies even begin to scratch its potential to increase business.
It’s not rocket science. It’s just…talking to people. Through simple […]
Yes, content optimization is the best SEO. It’s one of the fundamental aspects of publishing content. Creating quality content for a target audience is only useful when the audience can find it and engage with it. For that reason, search engines […]
What are some effective marketing ideas? An effective marketer does not have to be a rocket scientist. They simply understand that marketing is a multifaceted concept that involves more than one channel. Good marketers recognize a business’s individual needs and realize […]
For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming […]
How you put words together on a page matters when you are trying to attract and persuade readers. Following are some tips for crafting engaging copy that leaves an impression and leaves readers wanting more.
Know your message – Precisely understanding […]
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:
They want to feel something.
It’s no secret that new media makes the biggest impact with […]
If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]