“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
I’m not going to lie to you - creating and implementing a content strategy is not easy. It's hard. It's hard to start, hard to build, hard to implement, and hard to get right. Why?
Have you ever touched the sap from an evergreen tree? That stuff is like tar – once you get that stuff on your fingers you have to bathe in turpentine to get it off. Point is it lasts.
If you were to tell someone that you were a copywriter, you’d most likely get a response like, “Oh, so you write stuff?” That is, unless you’re in marketing.
Here you are, working your fingers to the bone. You have a great content calendar and you’re scheduled for the next two months. Some of your content has been retweeted, just not as much as you’d like. You’re even getting [...]
If you want to a bigger blog audience, your content must be smarter. One big problem bloggers face is coming up with fresh content that readers and search engines can benefit from. In fact, SEO is often greatly misunderstood despite [...]
Is your business capable of stretching across oceans? Do you dabble in sending packages “across the pond”? How about shipping goods to the exotic East? If your business is international, don’t you think your SEO should be, too?
Nothing helps to get the word out about your product or service better than business’s new best friend the blog. As a business owner, you want to form partnerships with bloggers with a large following, right? Think again.
Viral is the buzzword of the day, it’s true, but do you ever feel like one of those street-corner hawkers of the 40’s and 50’s? “Greeeeeat content! Get’cher great content here!” You’ve written this fantastic piece you just know will [...]
Content. Content. Content. It seems like all you hear about when it comes to SEO these days is the all mighty content mill. Not getting enough traffic? Write blogs! Ran out of blogging ideas? Write press releases! Nothing to talk about? You must be in the wrong business…
What is the difference between building a brand and building authority? Some may think they're interchangeable ideas, but they're not mutually inclusive concepts. Online branding would be a form of helping others gain awareness of your brand via exposure to marketing, especially on social media and search engines.