“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
What are some effective marketing ideas? An effective marketer does not have to be a rocket scientist. They simply understand that marketing is a multifaceted concept that involves more than one channel. Good marketers recognize a business’s individual needs and realize […]
For many businesses, developing a consistent flow of relevant and engaging content can be a challenging task. In most cases, creating well-researched and useful articles is a time-consuming process. Producing a large amount of valuable content consistently can become overwhelming […]
How you put words together on a page matters when you are trying to attract and persuade readers. Following are some tips for crafting engaging copy that leaves an impression and leaves readers wanting more.
Know your message – Precisely understanding […]
They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want:
They want to feel something.
It’s no secret that new media makes the biggest impact with […]
If branding your business and increasing your sales is important, content development should definitely be part of your online marketing mix. Both small and large businesses across the globe use this strategy because, when it’s done properly, it actually works! […]
When I tell other SEOs that Tumblr is my favorite social network of choice, the responses are always a bit puzzled.
“REALLY? Tumblr?”, which is usually followed by a thoughtful “Hmm. Interesting.”
Yes, Tumblr. For LOTS of reasons – not the least of […]
My first big break in the SEO industry came not as a result of a massive link building campaign, article marketing or viral reach. It didn’t come in floods of 1,000s of visitors to a single, killer landing page. It […]
Even the most seemingly “boring” business can come to life with an effective content strategy. Whether your business sells rocks, foam or the most popular laptop on the market, an effective content strategy can make the public want to learn […]
The Hummingbird that Changed SEO
As we all know the Hummingbird has landed, and has been marinating for a while. Although we heard rumors that Google was up to something with their algorithms and we saw evidence in small changes in […]