“Content is king,” SEOs, copywriters and search engines say. Content helps search engines decide relevance, helps bring visitors in and converts them into paying customers, avid readers and loyal followers. With something so important to your online business success, you want to make sure you’re putting out the right content. Not sure what that is? Read on…
Content marketing is one of the most popular marketing trends these days. These tips and tricks will help you make the most of your content marketing regime in 2015. Give your business the boost it very well deserves and mark a year of prosperity like never before!
People like getting wowed – and that is exactly what they are looking for when skimming through content online. In essence, the key to your target customers’ heart is through great content. Seeing the current trends, content marketing seems to be going headstrong and steady. Naturally, it is a viable marketing investment you’d like to make this year (if you haven’t done that already!).
People’s search trends are changing; the use of long-tailed semantic keywords during their search queries is more common when looking for relevant search results. For instance, when a person searches for “SEO services in San Francisco” or “the best grill on Castro Street”, they are looking for businesses that are located in the nearest possible proximity. As Google (and other search engines) adapts to these customer needs, the need for localizing your business becomes inherently important for your business’ success.
There’s been a lot of talk about search engine optimization (SEO), why it is necessary and how it has been helping businesses improve their online visibility. It is undoubtedly an important element when it comes to search engine rankings. But given [...]
Are you new to the world of blogging? Not sure how to go about creating a name for yourself and your company through blogging? Well, look no further. You’ve just discovered the treasure chest of blogger basics that will help [...]
As businesses rush to establish their online presence, it makes search engine optimization a tricky task. While this inherently adds complexity to your online marketing campaign, it does help screen out scams – which the customers are heartily thankful for. [...]
Converting readers into buyers is not always easy, but it can be accomplished if you know the psychological triggers that will convert leads into customers. Understanding the psychology of business is often one of the keys to success. You should [...]
Google’s zoo’s worth of updates has changed how many people do SEO, from their style of keyword inception to their choice of links and messages. The most noticeable thing that’s changed for many, though, is their content. Hummingbird and Conversational Search forever solidified the need for clean, high quality material [...]
You work hard to craft the perfect blog post to engage your customers and keep them hungry for more, but you’re just not seeing the traffic and clicks you had expected from all that hard work. You built it, they [...]
You’ve spent months or even years perfecting your online marketing presence - with an amazing strategy, designing your website and putting your social media plans into action, only to find that visitors aren’t hanging around and qualified leads aren’t turning [...]