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/Social Media

Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

Yes, Social Media Helps

I don't want to beat a dead horse, but apparently, this needs to be said again. Let me explain, in the current business environment, social media is everywhere. As a result, finding and reviewing a business has become an effortless process. The good, bad and the ugly is out there for the world to see. For that reason, many businesses need to implement a specific strategy that will take into account all the potential good or harm that may come out of building your own community.

By |June 23rd, 2014|Online Marketing, Social Media|2 Comments

5 Creative Content Strategies for the Youngs

They might be stereotyped as misunderstood, directionless and fickle, but when it comes to digital content, teens tweens and young adults know exactly what they want: They want to feel something. It's no secret that new media makes the biggest [...]

Apps That Improve Your Business Reach

According to some sources, all a business needs to do is connect with customers via various social platforms and it's instant success. In reality, jumping on the social network bandwagon isn't worth the ride if you have no idea who [...]

By |May 19th, 2014|Online Marketing, Social Media|0 Comments

Are You a Social Media Dilettante?

Question: Are you a social media dilettante? More precisely: are you spread so thin across the plethora of social media platforms and communities that your voice is lost in the din? Confession: I was. I had so many social community [...]

By |April 28th, 2014|Content Development, Social Media|3 Comments

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops -- and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, [...]

By |April 10th, 2014|Branding, Social Media|2 Comments

Keeping Up With Facebook Changes

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook [...]

By |April 7th, 2014|Social Media|1 Comment

Uh Oh! Brain Dump Time!

Seriously people... It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat [...]

By |January 2nd, 2014|Online Marketing, SEO, Social Media|1 Comment

Rocking How Personalized Search Results Affect Ranking

I've seen numerous instances lately of people not understanding why they don't see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons [...]

By |December 23rd, 2013|Online Marketing, Social Media|8 Comments

Create Google+ Buzz

Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your [...]

By |December 19th, 2013|Social Media|5 Comments

When Social Media Goes Public, Who Is Served?

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan [...]

By |December 9th, 2013|Social Media|3 Comments