Social Media

Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying […]

By |September 5th, 2013|Online Marketing, Social Media|6 Comments

Become a Twitter Power User

It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients’ social media campaigns. Maybe it’s because I’m so close to their home office, […]

By |September 2nd, 2013|Branding, Social Media|37 Comments

Social Media Tips

When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way […]

By |August 22nd, 2013|Social Media|25 Comments

Can’t Miss Social Media Tips

Time for another collection of tips. This time all related to social media.

Your profile picture matters! It’s often the first thing people will see and they will form an instantaneous opinion. If it’s too big and cut off, too small […]

By |August 15th, 2013|Social Media|18 Comments

Are You Beating a Social Media Drum… or a Pot?

You don’t have to be a guru to make a lot of noise – did you know that? A two year old can make a ton of noise and get lots of attention just by banging on a pot with a wooden spoon.  Ask anyone who’s spent any time around a child. So ask yourself a question, right now – and be honest. Have I been banging on a proverbial pot? Is social media my wooden spoon?

By |August 8th, 2013|Social Media|2 Comments

4 Simple Rules for Effective Community Building

Community building was a term once reserved for activists, religious groups and charitable organizations – when they built a community, it was a network of people with a similar goal in mind.  With the explosion of social media as a […]

By |August 1st, 2013|Online Marketing, Social Media|7 Comments

Banish The Boring: 12 Tips For Fan Pages

If your Facebook page isn’t getting the action you think it should be, it’s time to banish the boring and jazz things up!

It can be hard to be objective when reviewing your own page but it’s important that you review […]

By |July 22nd, 2013|Social Media|35 Comments

What You Need To Know About Building Trust

The internet is a large and sometimes scary place. Without being all doom and gloom, let’s just say that there are enough scams, threats and risks out there that you have to be careful and responsible when you are online.

And […]

By |July 15th, 2013|Branding, Online Marketing, Social Media|11 Comments

The Real Scoop on Content Curation [vid]

Content curation is one of the easiest most fun I’ve had when creating a marketing strategies. It helps when you see positive results. Oo I bet you’re saying I’ve gone over the edge by suggesting using content curation in a […]

By |July 11th, 2013|Branding, Online Marketing, Social Media|7 Comments

Top Tools to Help Your Content Reach Your Target Audience

Want to make sure that your content reaches your target audience and gets the most exposure possible? If so, then you will need to put these tools in your arsenals and on your website. They will ensure that your content […]

By |July 8th, 2013|SEO, Social Media|8 Comments