/Social Media

Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

Working with Facebook’s Latest Algorithm Change

Every time there’s a change to Facebook, users are up in arms, babies cry and the stock market drops -- and each and every time, things go right back to normal in a few days.  Facebook is synonymous with change, [...]

By | April 10th, 2014|Branding, Social Media|2 Comments

Keeping Up With Facebook Changes

Facebook’s ranking algorithm (EdgeRank) decides which posts get shown to each user in their News Feed.  The algorithm has gone through various updates but the most recent one is getting a lot of attention. According to an Adage article, Facebook [...]

By | April 7th, 2014|Social Media|1 Comment

Uh Oh! Brain Dump Time!

Seriously people... It’s that time again.  Brain Dump!  So many thoughts and ideas and tips and I wanted to get them all out.  I have to make room for more! I hope you enjoy this random and somewhat [...]

By | January 2nd, 2014|Online Marketing, SEO, Social Media|1 Comment

Rocking How Personalized Search Results Affect Ranking

I've seen numerous instances lately of people not understanding why they don't see the same results as someone else for the same search query, so I thought a little clarification might be in order. There are a number of reasons [...]

By | December 23rd, 2013|Online Marketing, Social Media|8 Comments

Create Google+ Buzz

Just a quick little post today but don’t be fooled by its size.  There are some great tips here! Whether you hopped onto Google+ because of the Publisher/Authorship tags or because you heard it’s important for the future of your [...]

By | December 19th, 2013|Social Media|5 Comments

When Social Media Goes Public, Who Is Served?

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan [...]

By | December 9th, 2013|Social Media|3 Comments

Only CEO’s Need Apply

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important [...]

By | December 2nd, 2013|Branding, Online Marketing, Social Media|3 Comments

Advertising on Facebook

Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different [...]

By | November 28th, 2013|Online Marketing, Social Media|4 Comments

How to Increase Traffic to Your Website from Facebook

Whether a personal brand or a large business, you surely know that Facebook marketing isn't the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business. You can develop [...]

By | November 14th, 2013|Online Marketing, Social Media|6 Comments

Inbound Strategies for Your Global Market

International Strategies Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ [...]