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/Social Media

Plenty of people will sell you this fantastic dream, without really telling you how to do it. Does it drive you crazy? We Break it down and give you the good, band & the ugly of this evolutionary movement.

When Social Media Goes Public, Who Is Served?

A couple of months ago, I posted “Has Google Gone Evil or Is It Just Wicked Smart?”, discussing Google’s duplicity as a public internet company seeking to serve both its users and stockholders. Citing Seth Godin’s post regarding Google’s plan [...]

By |December 9th, 2013|Social Media|3 Comments

Only CEO’s Need Apply

Omg, what are you thinking? I’m sure that’s what most people are saying, when you discuss/promote CEO’s joining social networks. But, if you want to get an edge and lead the pack, then you need to understand why it’s important [...]

By |December 2nd, 2013|Branding, Online Marketing, Social Media|3 Comments

Advertising on Facebook

Have you tried any Facebook advertising?  Here are a few tips, tricks and bits of info to help you out. If you are familiar with Google PPC, you will know that you target a large audience and split test different [...]

By |November 28th, 2013|Online Marketing, Social Media|4 Comments

How to Increase Traffic to Your Website from Facebook

Whether a personal brand or a large business, you surely know that Facebook marketing isn't the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish big steps in business. You can develop [...]

By |November 14th, 2013|Online Marketing, Social Media|6 Comments

Inbound Strategies for Your Global Market

International Strategies Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ [...]

How To Use Twitter in Social Media

As a business owner, CEO or the head of an International marketing department it is imperative to keep up with the changing of the times. Unfortunately, many in the upper echelons of business stick with what they know works rather than trying something new. Instead of expansion, they stagnate, and many eventually fail.

By |September 16th, 2013|Branding, Online Marketing, Social Media|26 Comments

What You Can Do Today To Tap Into More Holiday Shopping Traffic This Year

If you haven’t started a holiday campaign yet – now is the time.  I know, it’s only September!  But think about it, if you need to ramp up your traffic, make site changes, create a social media campaign, write new [...]

By |September 9th, 2013|Online Marketing, SEO, Social Media|2 Comments

Changes in Marketing Focus Require Revised Strategies

Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age.  The “tools” may have changed, but the buying [...]

By |September 5th, 2013|Online Marketing, Social Media|6 Comments

Become a Twitter Power User

Titter Power User It’s been a while since I wrote an article on Twitter. But since I’ve moved back to San Francisco, I’ve doubled my usage of Twitter in clients' social media campaigns. Maybe it’s because I’m so [...]

By |September 2nd, 2013|Branding, Social Media|37 Comments

Social Media Tips

When you’ve created a great piece of content, you want to get it in front of as many eyeballs as you can. There are countless ways to create exposure online and creating a systematic approach is often the best way [...]

By |August 22nd, 2013|Social Media|25 Comments