Doing Business Internationally

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I can’t tell you how many time we get calls from small or large businesses wanting to launch their products/services globally. Sometimes I play the devils advocate and ask direct questions they don’t like or haven’t thought of themselves. Sometimes I go as far as telling them, they are not ready to sell their services internationally. As a matter […]

Starting an International SEO Campaign | 5 Critical Elements

History on the Internet

After an extensive SEO campaign, your website is doing brisk business nationally and you’re considering casting your net into the wider world.  There’s a lot of the wider world to consider when you’re talking about dipping into international SEO, and the task can become an overwhelming one if you don’t have a plan.   So before […]

Pitfalls of International SEO

CocaCola-MarkStozier

One of the better known examples of accidental misbranding sprang out of Coca Cola’s attempt to break into the Chinese market in the late 1920s.  As the story goes, the Mandarin characters that approximate the sounds in the words “Coca” and “Cola” combined to form a phrase that roughly translated to “bite the wax tadpole.”  […]

International Marketing is More Than Just Translation

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If globalization has affected international trade at the street level, you can bet it has worked its way even deeper into online business, if only sometimes. Unfortunately, that “sometimes” means that people try to expand into foreign markets before they’ve considered all the problems and pitfalls that can arise. There are some obvious aspects of […]

2013 Hasn’t Been a Bed of Roses

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It’s 2014 and as a progressive international digital agency, we’re making a few resolutions, and keeping the bullshit predictions to a minimum. To our loyal readers (you know who you are) who’ve been following us for the last few years, Level343 has seen many changes, and you will see new ones in 2014. For one […]

Bringing America to the Masses

China is Bigger than You Think

Good Morning America – China (and others) are taking over your market share while you sleep A Wakeup Call to US Webmasters and Entrepreneurs Sadly most American companies and entrepreneurs seem to be wearing blinders when it comes to their marketing plans. No, not folks like Warren Buffet and other smart investors, but just regular […]

Inbound Strategies for Your Global Market

Dealing with a global international market is not as easy as throwing content up on your website. No, build it and they will come is no longer valid nor will it make them come. So, lets’ make one thing perfectly clear; inbound marketing is a buzzword.  Even though I will admit I’ve heard if you […]

The Importance of Call Tracking to Online Marketing

Global Marketing

The world of marketing has changed significantly, and the reason for that can be attributed to the Internet. Thanks to social media, advertising mediums like Google Adwords, and mobile devices it has become a marketing space that you simply can’t ignore. In fact, it’s extremely vital that you now have at least some kind of […]

Using Common Sense in International Marketing

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It’s finally happened – your business has expanded into the international market!  Not only does this mean you’ll have to learn the ins and outs of shipping products overseas (or hire someone that knows), you’ve got to figure out how to market those products to your now-global customer base.  Sure, a large part of the […]